Now that Impossible Burger is available in grocery stores, you can use it in all your favorite recipes. Get ready to fire up the grill and share the Impossible where food tastes best -- at home.
We started with a simple question. “What makes meat taste like meat?” Then we took everything we know and love about meat, and made it even better – using plants.
Why make meat from plants? For all the mouthwatering flavor and only a tiny fraction of the environmental impact of meat from cows. Eat up. Save Earth.