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Chicken Nuggets Victory Homepage Takeover Desktop Still Image

Victory is a nugget called ImpossibleTM

ImpossibleTM Chicken Nuggets Made From Plants were preferred over animal chicken nuggets by 7 out of 10 people.* The best nuggets no longer come from chicken. They’re made from plants.

*In a blind taste test in Irving, TX of 201 meat-eating consumers, many of whom regularly eat plant-based products, 74% preferred Impossible Chicken Nuggets over animal chicken nuggets from a leading supplier.

(EAT IMPOSSIBLE)

FOOD FOR THOUGHT

We started with a simple question: “What makes meat taste like meat?” Then we took everything we know and love about meat, and made it even better – using plants.

(NOT SERVING YET?)

PUT IT ON YOUR MENU

Consumers can't get enough of ImpossibleTM products. You can grow your business by serving it at your restaurant.

(BUY ONLINE)

IMPOSSIBLETM BURGER, DELIVERED.

Order Impossible Burger to cook at home, and have it shipped directly to your door.

(FIND IMPOSSIBLE PRODUCTS)

HEY! YOU OVER THERE.

All this scrolling got you hungry? See the restaurants serving Impossible products near you. Click below to find the closest one.

(WHY WE DO IT)

TO SAVE EARTH

By eating meat made from plants instead of meat made from animals, we can drastically cut our carbon footprint, save water supplies and help ensure that our precious Earth is here not just tomorrow but for future generations. With Impossible Burger, it’s never been more delicious to save the planet. 

(How-To-Guide)

TALKING ABOUT CLIMATE CHANGE

We know that you know that talking to your parents about certain topics (like climate change) can be a little tricky. They grew up at a different time, they didn’t have the same information, and they can be more set in their ways. But that’s ok! And it’s exactly why we filled this guide with helpful data and tips to get them on board with saving the planet.