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(NOW IN STORES)

PATTIES ARE HERE

Kroger locations now carry Impossible™ Burger patties. Get ready to fire up the grill and enjoy the Impossible where food tastes best--at home. Pick up a pack at the Kroger Family of Stores today. Find one near you.

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(LET'S DO THIS)

SCIENTISTS! STEP UP. SAVE OUR PLANET.

We need the best and brightest scientists in the world to help us turn back the clock on climate change. Does this sound like you? Apply today!

(BUY ONLINE)

IMPOSSIBLE, DELIVERED.

Order Impossible™ Burger to cook at home, and have it shipped directly to your door.

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(NOT SERVING YET?)

PUT IT ON YOUR MENU

Consumers can't get enough of Impossible products. You can grow your business by serving it at your restaurant.

(EAT IMPOSSIBLE)

FOOD FOR THOUGHT

We started with a simple question: “What makes meat taste like meat?” Then we took everything we know and love about meat, and made it even better – using plants.

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(FIND IMPOSSIBLE PRODUCTS)

HEY! YOU OVER THERE.

All this scrolling got you hungry? See the restaurants serving Impossible products near you. Click below to find the closest one.

(THE WHY)

MISSION IMPOSSIBLE

Why make meat from plants? For all the mouthwatering flavor and only a tiny fraction of the environmental impact of meat from cows. Eat up. Save Earth.

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(START PLAYING)

EAT IMPOSSIBLE PRODUCTS. EARN PRIZES.

Get ready to win prizes when you eat Impossible products. Join Impossible Taste PlaceTM and start earning points today.

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