Impossible Burger

It’s here. A delicious burger made entirely from plants for people who love meat. No more compromises. Ready for an introduction?

Impossible Burger

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Heme and Health:
The Essentials

We're committed to creating a better planet and better meat, from plants. Meet heme, the magic molecule that makes it all possible.

Meet Heme

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Meat on a Mission

The world loves meat. But relying on cows to make meat is land-hungry, water-thirsty, and pollution-heavy. That’s why we set out to do the impossible: make delicious meats that are good for people and the planet.

It all starts with the Impossible Burger. But our world-renowned team of scientists are hard at work inventing more ways to make the foods we love most.

About Us
Macaque in the trees

Today we rely on cows to turn plants into meat. There has to be a better way.

- Pat O. Brown, Founder and CEO
Macaque in the trees

Reinventing the Burger from the Ground Up

We spent the past five years researching what makes meat unique: the sizzle, the smell, the juicy first bite. Then we set out to find precisely the right ingredients from the plant kingdom to recreate the experience meat lovers crave. You’ve never tasted plants like this.

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Macaque in the trees
Macaque in the trees
Imopossible Press

Impossible News

Welcome to the era of plant-based meat

The patty sizzles like beef in the pan, which gets my appetite going.

You’re trying to do in meat, what Tesla did in electric cars.

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