ImpossibleTM Burger, 12 oz Pack
Impossible™ Burger is made from plants to satisfy your beef cravings. It cooks like ground beef and tastes great in all your favorite ground beef recipes — tacos, meatballs, sliders, you name it! Because it’s made from plants, a 4oz serving of Impossible Burger has:
19g protein (same as 80/20 ground beef from cows!)*
0 mg cholesterol (compared to 80 mg)*
14g total fat (compared to 23g)*
8g saturated fat (compared to 9g)*
No animal hormones or antibiotics
Impossible Burger is also way better for the planet and uses 96% less land, 87% less water, and generates 89% less GHG emissions than beef from a cow.
*compared to a 4oz serving of 80/20 ground beef from cows
Find Near Me
WITH LOVE. FROM EARTH.
Cooks Like Ground Beef
Made from plants for people who love meat. Spiced, sauced, braised, grilled, you name it -- if you know how to cook ground beef, you know how to cook Impossible Burger.
TO BURGERS AND MORE!
ImpossibleTM Patty Melt Recipe
- Super Easy
BE GOOD TO YOUR TASTEBUDS AND THE PLANET
Every time you eat Impossible Burger (instead of beef from a cow), you use:
Less GHG Emissions
Water, Soy Protein Concentrate, Coconut Oil, Sunflower Oil, Natural Flavors, 2% Or Less Of: Potato Protein, Methylcellulose, Yeast Extract, Cultured Dextrose, Food Starch Modified, Soy Leghemoglobin, Salt, Mixed Tocopherols (Antioxidant), Soy Protein Isolate Vitamins and Minerals: Zinc Gluconate, Thiamine Hydrochloride (Vitamin B1), Niacin, Pyridoxine Hydrochloride (Vitamin B6), Riboflavin (Vitamin B2), Vitamin B12. Contains: Soy
Get to know us
WHAT IS IMPOSSIBLE BURGER?
Impossible Burger is meat made from plants! It cooks, tastes, and sizzles like ground beef, but is way better for the planet.*
WHERE CAN I BUY IMPOSSIBLE BURGER?
Ready to cook up the Impossible Burger at home? It's available in grocery stores around the United States, Canada, Hong Kong, Macau, and Singapore.
Check out our store locator(opens in a new tab) to find the store nearest you. Keep in mind -- grocery stores are working hard to keep shelves stocked but availability may vary by location. You can also check your local grocery store's website to see if they sell it online, or have it delivered via Instacart(opens in a new tab).
WHAT IS IMPOSSIBLE BURGER MADE OF?
Impossible Burger is made from proteins, flavors, fats, and binders. The key difference from your average beef burger? Impossible Burger is made from plants. Here’s an overview:
Protein from soy and potatoes
Flavor from heme (the molecule that makes meat taste, well, meaty)
Fat from coconut and sunflower oils make it sizzle on the griddle
Binders, methylcellulose and food starch, hold it together so you can make anything you want -- meatballs, kebabs, patties, and more.
HOW DOES IMPOSSIBLE BURGER COMPARE TO BEEF, NUTRITIONALLY?
Impossible Burger is comparable in nutrition to 80/20 ground beef — it contains 19g of protein and is an excellent source of iron. But unlike beef, it has 0 mg of cholesterol and 14g of total fat (35% less than 80/20 ground beef!) and 8g of saturated fat per 4oz serving. It also contains no animal hormones or antibiotics.
HOW DO I COOK IMPOSSIBLE BURGER?
One of the best parts about cooking the Impossible Burger at home is that you already know how to do it. Just use it in any recipe that calls for ground beef. Mix it with spices like ground beef. Form it into patties like ground beef. Brown it in a pan like ground beef. Need we go on?
Here’s how we like to make a classic Impossible Burger:
Form patties, or if you’re using one of our pre-formed patty packs, no assembly required!
Pre-heat your well-oiled pan to MEDIUM-HIGH or your grill to HIGH.
If you’re using thawed patties, cook for 2 minutes per side. If your patties are frozen, they’ll need just a little longer -- 4 minutes per side.
Visit our recipe hub(opens in a new tab) to get cooking.
If you have other questions, we're here to help. For more info, check out our FAQs(opens in a new tab).
*In a home usage study of 254 consumers who cooked with Impossible Burger, 70% thought the taste was comparable to or better than ground beef from cows and 77% thought it sizzled like ground beef from cows.