Impossible Beef brick cooking on a pan
Man looking at Impossible Nuggets through the oven window while they bake
Impossible Burger close up shot
Impossible Burger

Impossible Foods

DeliciousMeatFromPlants

Speaking Of Meat From Plants…

Want Recipe Inspo? We Got You.

Flex on Everyone atThe Potluck

OurMission

We strive to make delicious food that’s nutritious, better for the planet, and way better for animals. "The way to solve the most important and urgent problem humanity has potentially ever faced turned out to be to figure out how to make the best burger on earth."

Pat Brown, Founder of Impossible Foods

We are all about making unbelievably tasty meats that are a nutritious, healthy alternative to the animal version—like our heart-healthy¹ Lite Ground Beef.

Our delicious products are nutrient-packed and have 0 mg cholesterol.² And our super meaty beef that made us kind of famous has 19 g protein/serving and 33% less fat than the animal version.² Aren't plants amazing?

¹ Diets low in saturated fat and cholesterol, and as low as possible in trans fat, may reduce the risk of heart disease.
² Saturated fat per serving: USDA 80/20 animal ground beef 9g; Impossible Beef 6g.
Lite Ground Beef

Browse ourFAQ's

We've got answers to the most common questions about our products, preparation methods, nutrition – you name it.

Impossible™ Beef is a mix of proteins, flavors, fats, and binders. The key difference from your average beef from animals? Our ingredients are derived from plants. Here's an overview:

  • Protein from soy

  • Flavor from heme (the molecule that makes meat taste, well, meaty)

  • Fat from sunflower and coconut oils makes it sizzle on the griddle

  • Binders hold it together so you can make anything you want — meatballs, kebabs, patties, and more.

Want the details? Click here.

Here for quick answers? Cool. Every 4 oz. serving of Impossible™ Beef contains:

  • 19g protein (the same as 80/20 ground beef)

  • 0mg cholesterol (6g saturated fat)

  • 25% the daily value of iron

  • No antibiotics or animal hormones

Looking for more details? Also cool. Click here.

Impossible™ Beef Meat From Plants, Impossible™ Sausage Meat From Plants, Impossible™ Meatballs Meat From Plants, and Impossible™ Pork Meat From Plants have no gluten-containing ingredients. Impossible™ Chicken Meat From Plants, Impossible™ Beef Hot Dogs Meat From Plants, and Impossible™ Corn Dogs Meat From Plants do contain gluten. We encourage you to review our ingredient labels regularly, as we are continually working to improve the taste and nutrition of Impossible™ products, including through periodic recipe updates. We adhere to the FDA gluten free regulations which states, among other criteria, that any foods that carry the label “gluten-free,” “no gluten,” “free of gluten,” or “without gluten” must contain less than 20 parts per million (ppm) of gluten. Want the details? Click here.

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MeatLocator

Where's the meat? This map knows. And it can even give you directions to all the Impossible™ meat from plants you could want.

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