For anyone out there wondering ‘Are Impossible™ products vegan?’, we’re setting the record straight for you today. Before we get into it, it’s important to let you know that our mission is to save our planet(opens in a new tab) from the catastrophic effects of the animal agricultural industry. We’ve known from the beginning that if we want to transform the global food system(opens in a new tab), we need to create mouthwatering alternatives to our favorite foods that don’t require sacrifice or compromise. We do that by creating delicious meat, fish and dairy made from plants—without any animal ingredients!
While we love our vegan and vegetarian fans, we created our products with meat-eaters in mind because each time someone chooses meat from plants over meat from animals, they use less water & land and generate less greenhouse gasses. That’s a huge win for the planet! We like to say that while our products are made FROM plants, they’re made FOR people who love eating meat, and we welcome any and all to join us on our mission(opens in a new tab).
We started with Impossible™ Burger,(opens in a new tab) and now we’ve expanded to other mouthwatering products, including Impossible™ Sausage Made From Plants(opens in a new tab), Impossible™ Chicken Nuggets Made From Plants(opens in a new tab), Impossible™ Pork Made From Plants(opens in a new tab), and Impossible™ Meatballs Made From Plants.(opens in a new tab)
If you are new to Impossible products, read on to learn more about each one.
WHAT’S IN IMPOSSIBLE BURGER?
Impossible Burger(opens in a new tab) is made for people who love the taste and texture of ground meat, but is made from plants. Impossible Burger cooks like beef, tastes like beef and is better for the planet than beef from cows.* You can use Impossible Burger just like you would ground beef in any recipe, whether it’s in chili, tacos, lasagnas, or, of course, as a burger.
Want another reason to try Impossible Burger? It offers 19g of protein per 4 oz serving—the same as USDA(opens in a new tab) 80/20 ground beef. In addition to being an excellent source of protein, Impossible Burger is also a good source of dietary fiber (14g total fat), vitamins, and essential minerals, and is Halal, Gluten-Free and Kosher certified.
We use soy leghemoglobin as a source of heme to give Impossible Burger its meaty flavor; coconut and sunflower oils to make it sizzle on the griddle and common binders like methylcellulose and food starch to bring it all together. We also use a natural antioxidant, mixed tocopherols, because food safety and quality are a top priority. Our natural flavors are substances derived from plant matter or from fermentation processes using microorganisms; they work with soy leghemoglobin to provide the craveable meaty flavor of Impossible Burger.
Try Impossible Burger for yourself with a few of these delicious recipe ideas:
* In home usage studies, 69% of 704 U.S. consumers who cooked with Impossible™ Burger thought the taste was comparable to or better than ground beef from cows. Compared to beef from cows, Impossible™ Burger uses 87% less water, 96% less land, and generates 89% less greenhouse gas emissions.
WHAT’S IN IMPOSSIBLE SAUSAGE MADE FROM PLANTS?
Impossible™ Sausage Made From Plants(opens in a new tab) is made for people who love the savory taste of sausage but don’t want to eat ground pork from pigs. Add Impossible Sausage to your favorite breakfast dishes like burritos and sandwiches, or as a side next to your favorite vegan pancakes or French toast. It is also perfect as a pizza topping and in pasta!
Impossible Sausage contains many of the same ingredients as those in Impossible Burger like soy as the primary protein source, sunflower oil and coconut oil for sizzle, heme for a meat-like taste, methylcellulose and food starch to bring the other ingredients all together and mixed tocopherols (a natural antioxidant) to keep it fresh and safe for consumption. We also add in vitamins and essential minerals to add a nutritional punch, as well as natural flavors, spices and yeast extract to give it the craveable flavors we love in sausage.
Even better news? You have not one but two Impossible Sausage flavors to choose from: Savory and Spicy. Savory has the mouthwatering taste of fresh sausage and comes fully seasoned with a herbaceous and peppery bite. Looking for something with a bit more kick? Spicy is perfect for those who enjoy a little heat, with a bold kick of cayenne and chili flakes. And with 7 g protein per 2oz serving, you can be sure you’re getting protein every time you fire up the stove or oven.
Try these tasty Impossible Sausage recipes in your kitchen:
WHAT’S IN IMPOSSIBLE CHICKEN NUGGETS MADE FROM PLANTS?
With a crispy, golden brown breading and a flavorful, juicy bite, Impossible™ Chicken Nuggets(opens in a new tab) are proof that the best nuggets are no longer made from chicken, they’re made from plants! Pop them in the microwave for a quick snack, or heat them up in your oven or air fryer for a bit of added crispiness. Either way, you’ll get a delicious and familiar comfort food that always hits the spot—whether you’re 9 years old or 99.
Impossible Chicken Nuggets are made with soy protein to deliver 13g of protein per serving, sunflower oil for juiciness, binders to hold them together, a blend of herbs and seasoning gives them their savory flavor and a breadcrumb coating delivers that irresistible crunch.
Compared to the leading animal chicken nuggets,* Impossible Chicken Nuggets contain 30% less total fat, 60% less saturated fat, no cholesterol, equivalent or greater amounts of vitamins and minerals like vitamin B12, zinc and iron, without any animal hormones or antibiotics. And like all Impossible products, they contain no animal ingredients and are much better for the planet:
Eating a serving of Impossible Chicken Nuggets instead of animal chicken nuggets uses 49% less land, 44% less water and generates 36% less greenhouse gas emissions.
*The leading animal chicken nuggets contain 18g total fat, 4g saturated fat, and 40mg cholesterol while Impossible Chicken Nuggets Made From Plants contains 12 g total fat, 1.5g saturated fat and 0mg cholesterol per serving. Federal regulations prohibit the use of hormones in poultry.
WHAT’S IN IMPOSSIBLE PORK MADE FROM PLANTS?
Pork made from plants? You bet. Juicy, flavorful and versatile, Impossible Pork is currently only available at select restaurants, but we’ll definitely let you know when it’s available for purchase at home. Until then, you can use our handy locator to find a restaurant serving it near you(opens in a new tab)!
Impossible Pork is made from a combination of plant-based ingredients like soy protein, coconut and sunflower oils, binders, natural antioxidants and flavor, as well as vitamins, nutrients and heme. Each 4oz serving of Impossible Pork provides 18g of protein and is also a good source of many vitamins and essential minerals.
*In a blind taste test of 205 consumers in Hong Kong, Impossible Pork Made From Plants was preferred to ground pork from pigs (54% vs. 46%).
WHAT’S IN IMPOSSIBLE MEATBALLS MADE FROM PLANTS?
With Impossible™ Meatballs(opens in a new tab), beloved dishes like spaghetti and meatball subs are only a few minutes away—without all the extra time required to make your own meatballs from scratch. Impossible Meatballs are stored frozen and you can cook them right out of the freezer by heating directly in the oven or microwave, or simply drop them in your sauce of choice while it simmers.
To create our mouthwatering meatballs, we took the meaty textures and juicy flavors from our best-selling Impossible Burger and Impossible Sausage, and combined them to create delicious, nutrient-rich and fully-cooked meatballs. In addition, our meatballs also contain spices for flavor and wheat to hold them together. Each 85g serving comes with 12g of protein, 0mg cholesterol (with 3.5g saturated fat) and of course, no animal hormones or antibiotics!
Need some inspiration? Check out these recipes:
HAVE MORE QUESTIONS?
Check out our FAQs(opens in a new tab) to learn more.
FIND IMPOSSIBLE™ PRODUCTS NEAR YOU
Head over to our locator(opens in a new tab) to find a grocery store or restaurant that carries Impossible™ products near you!