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impossible beef patty in a burger, the burger includes pickles, tomatoes, red onion, cheese, lettuce and sauceimpossible beef patty in a burger, the burger includes pickles, tomatoes, red onion, cheese, lettuce and sauce

IMPOSSIBLETM BEEF MADE FROM PLANTS

ImpossibleTM Beef

Our first product, made from plants for people who love ground beef -- with the delicious taste you know and love.

Impossible beef in a bowl with the ingredients used to make it around the bowl.Impossible beef in a bowl with the ingredients used to make it around the bowl.Impossible beef in a bowl with the ingredients used to make it around the bowl.Impossible beef in a bowl with the ingredients used to make it around the bowl.
(CHECK OUT WHAT'S INSIDE)
Protein

Soy protein delivers essential nutrition. Curious about soy? Here’s what our VP of Nutrition has to say.

All About Soy

Turns out the key to meat flavor is the same molecule that makes it a great source of iron: heme. Yeast extract (a natural flavor) adds a savory kick.

All About Heme

Coconut and sunflower oils give Impossible Beef its juicy sizzle.

Methylcellulose (a culinary binder commonly found in ice cream, sauces, and jams), and food starch (a carbohydrate commonly found in foods like canned soup) bring it all together.

START EXPERIENCING IMPOSSIBLE BEEF

IMPOSSIBLE BEEF IN THE WILD

Want to try Impossible Beef? From burgers to tacos, you can enjoy Impossible Beef in your favorite restaurant dishes. 

PRODUCT DETAILS

Ingredients: Water, Soy Protein Concentrate, Sunflower Oil, Coconut Oil, Natural Flavors, 2% Or Less Of: Methylcellulose, Cultured Dextrose, Food Starch Modified, Yeast Extract, Soy Leghemoglobin, Salt, Mixed Tocopherols (Antioxidant), L-tryptophan, Soy Protein Isolate

Vitamins and Minerals: Zinc Gluconate, Niacin, Thiamine Hydrochloride (Vitamin B1), Pyridoxine Hydrochloride (Vitamin B6), Riboflavin (Vitamin B2), Vitamin B12

Contains: Soy

Perishable: keep refrigerated or frozen. If frozen, thaw and keep unopened in refrigerator for up to 14 days. Once opened, use within 3 days, or re-freeze and use by date on package.

(Made from Plants)

Cooks Like Ground Beef

Impossible Beef is made from plants for people who love meat. You can make plant-based versions of your favorite ground beef recipes! Savory, juicy, and mouthwatering Impossible Beef handles and cooks like ground beef so you can use it on all of your favorite dishes. You can shape it into patties, crumble it, grill it, griddle it, sauté it and more.

(YOUR IMPACT)

JOIN THE MOVEMENT.
SAVE THE PLANET.

Eating Impossible Beef instead of beef from an animal means your environmental footprint is much lower: less land and water, and lower greenhouse gas emissions. Check out how every choice adds up below.

96%

LESS LAND

91%

LESS GHG EMISSIONS

92%

LESS WATER

(NOT SERVING YET?)

PUT YOUR RESTAURANT ON THE MAP

Consumers everywhere love Impossible Beef. Give them what they want by adding it to your menu! Learn how Impossible Beef can boost your business.

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