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TURN BACK THE CLOCK

Letter from Pat

To the outside world, Impossible Foods is a food company -- but at its heart is an audacious yet realistic strategy to turn back the clock on climate change and stop the global collapse of biodiversity. Here’s how: If we could wave a magic wand and instantly make the animal-based food industry disappear, two game-changing, natural pathways for greenhouse gas reduction would turn on: methane decay, and biomass recovery. The combined effect of these two mechanisms (and other smaller factors) would result in a net reduction in atmospheric GHGs over the next 20 years, even if we did nothing to reduce all other emissions. Our planet needs that magic wand. Let’s turn back the clock on climate change -- and halt biodiversity collapse.

2020 Hindsight

We suspected that 2020 would be a transformational year -- for Impossible Foods, the global food system, humanity and the planet. And it certainly delivered. This report is our chance to share the lessons learned in 2020 and how we’ll apply them over the next decades. It’s an opportunity to spread optimism and amplify the chorus of people demanding changes to the way we treat our planet and its inhabitants. And it’s an occasion to show how we can eliminate existential threats and revive our planet.

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Nourishing those who need it most

Our goal is, and always has been, to make Impossible products ubiquitous(opens in a new tab), particularly in the communities with the greatest needs. Impossible Foods’ Vice President of Communications Jessica Appelgren launched food bank donations nearly three years ago(opens in a new tab); no one could have predicted how much our cross-functional Social Good team would hustle in 2020, a time of unprecedented food insecurity in America.

Food Bank Donations

In March, we launched the #ImpossibleCommunity program, with an initial donation of 83,000 pounds of Impossible Burger to Feeding America food banks. Since then, we’ve teamed up with dozens of food banks, philanthropists and community organizations. Together, we’re on track to donate more than 1 million Impossible™ meals in 2020. 

No Kid Hungry

We teamed up with No Kid Hungry to drive funds from sales of Impossible™: The Cookbook(opens in a new tab), which features 40 Impossible™ dishes from top culinary trendsetters. For each one sold on Amazon in 2020, Impossible Foods is donating $3 to No Kid Hungry®, joining their efforts to help feed kids — during school closures and all year long. 

Colin Kaepernick

Earlier this year, we began a collaboration with Colin Kaepernick’s Know Your Rights Camp, a multi-city program to advance civil rights through education, self-empowerment, mass-mobilization and leadership. Together, we’re facilitating large-scale product donations to organizations disproportionately affected by climate change and hunger.

Votenik Zoom to the Polls

This fall, Impossible Foods teamed up with pioneering restaurateur Pinky Cole of Slutty Vegan, musical mogul Jermaine Dupri, and The Pinky Cole Foundation to kickstart a unique voter registration drive. Together, we hosted a series of webinars featuring prominent civil rights and cultural leaders, open to all Americans.

Inside Impossible Foods

Impossible Foods is already considered the top environmental startup(opens in a new tab) -- and our goal is to make Impossible Foods the world’s best place to work, too. Our Employee Resource Groups (ERGs) -- employee-led, executive-sponsored advocacy teams -- help us do that by working with People, Communications, Finance, Supply Chain and other functions to consistently improve our workplace. They accomplished a lot in 2020: from executing a self-audit of the Human Rights Campaign Corporate Equality Index, to founding a women-led mentorship program, to making our recruiting process more inclusive. Learn more about their work, and our company community, in this report.

Inside Impossible Foods

Impossible Foods is already considered the top environmental startup(opens in a new tab) -- and our goal is to make Impossible Foods the world’s best place to work, too. Our Employee Resource Groups (ERGs) -- employee-led, executive-sponsored advocacy teams -- help us do that by working with People, Communications, Finance, Supply Chain and other functions to consistently improve our workplace. They accomplished a lot in 2020: from executing a self-audit of the Human Rights Campaign Corporate Equality Index, to founding a women-led mentorship program, to making our recruiting process more inclusive. Learn more about their work, and our company community, in this report.

Scaling and Learning

2020 marked the most transformative year in our commercial operations. We increased production throughout the year and achieved record economies of scale, which we passed on to customers with an average 15% wholesale price cut in March(opens in a new tab) -- the first of many to come. We also continued a long-term project to achieve zero waste and modernized our waste infrastructure. We scaled up production of heme -- our “magic ingredient”  -- to keep our supply chain strong. And we announced a groundbreaking effort to double our R&D team within a year.

Sustainability at your fingertips

Switching to Impossible™ products is a simple, powerful tool to show your environmental stewardship, solve the climate crisis and spare water and land for wildlife. On the 50th anniversary of the original Earth Day in 1970, we launched the Impossible Impact Calculator(opens in a new tab) to show people how much they’re reducing their land, water and greenhouse gas footprint by eating Impossible™ Burger instead of the cow-based analog.

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Choosing Impossible products over meat from animals lowers your footprint by:
The GHG emissions equivalent to
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of carbon dioxide
LBS OF CARBON DIOXIDE EQUIVALENT
MILES DRIVEN IN A CAR
PASSENGER-MILES IN A PLANE
The land footprint equivalent to
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worth of land
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SQUARE FEET OF HABITAT
TENNIS COURTS
The water footprint of
0 DAYS
of personal water use
DAYS OF WATER USE
GALLONS OF WATER
MONTEREY BAY AQUARIUM FILL-UPS

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Understand your impact

Read the full Impossible Burger Life Cycle Assessment(opens in a new tab) to understand how we calculate environmental savings versus beef from a cow. For a full picture of the impact that beef production has on natural habitats, check out these resources: (opens in a new tab)

Beef production uses 41% of the land area of the contiguous US (opens in a new tab)

Water, beef, and the plight of fish in the west(opens in a new tab)

The extraordinary water footprint of beef(opens in a new tab)

Read the full Impossible Sausage Life Cycle Assessment(opens in a new tab) to understand how we calculate the environmental savings of choosing Impossible Sausage over sausage from a pig. For a full picture of why plant-based meat is easier on the planet and public health, check out these links: 

 Pigging out on antibiotics(opens in a new tab)

 The climate impact of meat from pigs(opens in a new tab)

 9% feed efficiency isn’t very efficient(opens in a new tab)

It’s never been easier to take action on climate change and reduce your footprint. Hit the link below to check out all the locations you can get your hands on Impossible™ products.

Footprint calculations assume 1:1 displacement of the production of meat from animals by the consumption of plant-based meat and do not account for other potential uses of water and land resources. Individual purchases of Impossible products may vary in impact.

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