Impossible Beef Brick ground in a frying pan.
Impossible Chicken Nuggets baking in an oven with a man watching through the window.
Double-stacked cheeseburger featuring Impossible Burger patties.

Impossible™ Meat From Plants

The Problem WithMeatis that it’stoo delicious

We eat so much meat,it's causing other problems too.

Meat’s got a big problem. It’s too good. We humans love it too much. And we can’t stop eating it, even though we’re told it’s basically bad for our bodies and will eventually cause us to run out of water and land, while filling up our air with carbon emissions. Somehow, none of that seems to matter, because meat is just too delicious to eat less of it.

So why not solve the meat problem with MORE meat? Wait, what? Yeah, as meat lovers ourselves, we’ll fix meat with meat—by giving the world seriously meaty and delicious meat from plants that tastes as good as meat from animals, while being nutrient-packed, better for the planet and better for animals too. So everyone can keep eating meat forever and someday, cows can go back to not becoming hamburgers. Imagine that.

We see a future where the planet thrives while generation after generation of humans live happy, meat-filled lives. Sound totally impossible? Perfect.

The OtherMeat Problems:

No one wants to eat less meat. It tastes way too good.

We agree. So we make meat from plants that tastes as delicious as the animal version. Have you heard that 4 out of 5 people who try Impossible Burgers like them? Or that Impossible Chicken Nuggets were preferred 3 to 1 in a head-to-head comparison with animal chicken nuggets?

Speaking Of Meat From Plants…

Want Recipe Inspo? We Got You.

Flex on Everyone atThe Potluck

MeatLocator

Where’s the meat? This map knows. And it can even give you directions to all the Impossible meat from plants you could want.

Find near me

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