IMPOSSIBLE FOODS INC. COOKIE POLICY
Our Sites use cookies to distinguish you from other users of our Site. This helps us to provide you with a good experience when you browse our website and allows us to improve our Site.
1. What are cookies? A cookie is a small file containing a string of characters that is sent to your computer when you visit a website or use an online service. When you visit the website again, the cookie allows that site or online service to recognise your browser. Cookies may store unique identifiers, user preferences and other information.
More general information about cookies is available at www.allaboutcookies.org.
2. The cookies we use. We use the following categories of cookies:
Strictly necessary cookies. These are required for the operation of our Site and are always enabled, as our Site will not work properly without them. You can disable these cookies in your browser settings, but you may then not be able to access all or parts of our Site.
Analytical or performance cookies. These allow us to recognise and count the number of visitors to our Site and to see how visitors navigate around our Site when they are using it. This helps us to improve the way our Site works. For example, we use Google Analytics to help analyse how users use our Site and Hotjar to better understand our users' needs and to optimise our Site and user experience. These tools use cookies to collect standard internet log information and visitor behaviour information from user devices, which may include IP addresses. This information is transmitted to our service providers and is used to evaluate visitors' use of our Site and to compile statistical reports on Site activity.
Functionality cookies. These are used to recognise you when you return to our Site, enabling us to personalise our content for you and remember your preferences (for example, your choice of language or region).
Targeting cookies. These cookies record your visit to our Site, the pages you have visited and the links you have followed. We use this information to make our Site and any advertising displayed on it more relevant to your interests.
Please also refer to our Privacy Policy here.
3. More information about the cookies we use. You can find more information about the individual cookies we use and the purposes for which we use them in the table below:
Cookie Name | Category | Purpose | Retention Period |
|---|---|---|---|
^bv_authorSubmissionToken.* | Strictly necessary | This cookie is essential for our site to function properly. | 30 days; or less if deleted by the user |
^dd_cookie_test_.* | Strictly necessary | This cookie is essential for our site to function properly. | Immediately / a few seconds |
__cf_bm | Strictly necessary | This cookie identifies and mitigates automated traffic to protect your site from bad bots. | 30 minutes of inactivity |
_cfuvid | Strictly necessary | This cookie is essential for our site to function properly. | Session |
_gcl_dc | Strictly necessary | This cookie is essential for our site to function properly. | 90 days; or less if deleted by the user |
_GRECAPTCHA | Strictly necessary | This cookie is essential for our site to function properly. | Approximately 6 months; or less if deleted by the user |
if_ccpa | Strictly necessary | This cookie is essential for our site to function properly. | 1 year; or less if deleted by the user |
if_cookie_consent | Strictly necessary | This cookie is used to re-trigger the Osano cookie compliance/manage preferences banner every two weeks | 14 days; or less if deleted by the user |
NID | Strictly necessary | This cookie is essential for our site to function properly. | 6 months; or less if deleted by the user |
osano_consentmanager | Strictly necessary | This cookie is essential for our site to function properly. | 6 to 12 months elsewhere; or less if deleted by the user |
osano_consentmanager_expdate | Strictly necessary | This cookie is essential for our site to function properly. | Normally follows the consent expiration period; or less if deleted by the user |
osano_consentmanager_tattles | Strictly necessary | This cookie is essential for our site to function properly. | Session |
receive-cookie-deprecation | Strictly necessary | This cookie ensures browers in an experiment group of the Chrome-facilitated testing period include the Sec-Cookie-Deprecation | 6 months; or less if deleted by the user |
^_gd.* | Analytics/ Performance | This cookie is associated with Google Analytics. | Immediately |
^_hjSession.* | Analytics/ Performance | This cookie holds the current session data. | 30 minutes; or less if deleted by the user |
__hssc | Analytics/ Performance | This cookie is used for website analytics. | 30 minutes; or less if deleted by the user |
__hssrc | Analytics/ Performance | This cookie is used for website analytics. | Session |
__hstc | Analytics/ Performance | This cookie is used for website analytics. | 6 months; or less if deleted by the user |
_ga | Analytics/ Performance | This cookie is associated with Google Universal Analytics to distinguish unique users. | 2 years; or less if deleted by the user |
_ga_.* | Analytics/ Performance | This cookie is used to persist session state. | 2 years; or less if deleted by the user |
_ga_27LB0E24TE | Analytics/ Performance | This cookie is used for website analytics. | 2 years; or less if deleted by the user |
_ga_34B604LFFQ | Analytics/ Performance | This cookie is used for website analytics. | 2 years; or less if deleted by the user |
_gat_gtag_UA_127560459_1 | Analytics/ Performance | This cookie is used for website analytics. | 1 minute |
_gcl_gb | Analytics/ Performance | This cookie is used for website analytics. | 90 days; or less if deleted by the user |
_gid | Analytics/ Performance | This cookie is associated with Google Universal Analytics to distinguish unique users. | 24 hours; or less if deleted by the user |
_hjHasCachedUserAttributes | Analytics/ Performance | This cookie enables Impossible Foods to know whether the data set in _hjUserAttributes Local Storage item is up to date. | Session |
AnalyticsSyncHistory | Analytics/ Performance | This cookie is used to store information about the time a sync with the lms_analytics cookie took place for users | 30 days; or less if deleted by the user |
bv_metrics | Analytics/ Performance | This cookie is used for website analytics. | 1 day; or less if deleted by the user |
hubspotutk | Analytics/ Performance | This cookie is used for user authentication | 6 months; or less if deleted by the user |
ifa_user_type | Analytics/ Performance | This cookie is used for website analytics. | 2 years; or less if deleted by the user |
li_adsId | Analytics/ Performance | This cookie is used for website analytics. | 6 months; or less if deleted by the user |
BVBRANDID | This cookie is used for website analytics. | 1 year; or less if deleted by the user | |
BVBRANDSID | This cookie is used for website analytics. | 1 day; or less if deleted by the user | |
CONSENT | Functionality | This cookie carries information about how the end user uses the website and any advertising that the end user may have seen. | 2 years; or less if deleted by the user |
googtrans | Functionality | This cookie is used to remember your language preference | Session |
if_locale | Functionality | This cookie is used to store your preferred language or regional settings. | 12 hours; or less if deleted by the user |
SOCS | Functionality | This cookie stores a user's state regarding their cookies choices. | 13 months; or less if deleted by user |
_derived_epik | Targeting | This cookie is used for tracking and marketing. | 1 year; or less if deleted by the user |
_epik | Targeting | This cookie is used for tracking and marketing. | 1 year; or less if deleted by the user |
_fbc | Targeting | This cookie stores a user’s last visit | 90 days; or less if deleted by the user |
_fbp | Targeting | This cookie deliver a series of advertisement products such as real time bidding from third party advertisers. | 90 days; or less if deleted by the user |
_gcl_ag | Targeting | This cookie shows the length of the period at which a service can store and/or read certain data from your computer. | 90 days; or less if deleted by the user |
_gcl_au | Targeting | This cookie is used for experimenting with advertisement efficiency across websites using their services. | 90 days; or less if deleted by the user |
_gcl_aw | Targeting | This cookie stores ad click information so that conversions can be attributed outside the landing page. | 90 days; or less if deleted by the user |
_gcl_gs | Targeting | This cookie stores ad click information so that conversions can be attributed outside the landing page. | 90 days; or less if deleted by the user |
_pin_unauth | Targeting | This cookie is used to assign a unique, randomized identifier to users | 1 year; or less if deleted by the user |
_pinterest_ct_ua | Targeting | This cookie groups actions for users who cannot be identified. | 1 year; or less if deleted by the user |
_twpid | Targeting | This cookie is used to identify visitors and personalize content across the web. | 390 days; or less if deleted by the user |
ar_debug | Targeting | This cookie supports Google attribution reporting API integration to mitigate signal loss. | Session |
bscookie | Targeting | This Cookie is used for tracking the use of embedded services. | 1 year; or less if deleted by the user |
bvf_63320-ss | Targeting | This cookie is used for tracking and marketing. | Session |
bvf_63320 | Targeting | This cookie is used for tracking and marketing. | Session |
bvf_feedbacks63320 | Targeting | This cookie is used for tracking and marketing. | Session |
BVImplmain_site | Targeting | This cookie is used for tracking and marketing. | 2 hours; or less if deleted by the user |
demdex | Targeting | This cookie is used to perform basic functions such as visitor identification, ID synchronization, and segmentation. | 6 months; or less if deleted by the user |
dpm | Targeting | This cookie is used to record information around synchronisation of IDs. | 6 months; or less if deleted by the user |
Id | Targeting | This cookie is used for targeting, analyzing and optimisation of ad campaigns in DoubleClick/Google Marketing Suite. | 13 months in EEA/UK; up to 24 months elsewhere; or less if deleted by the user |
IDE | Targeting | This cookie carries information about how the end user uses the website and any advertising that the end user may have seen before. | 13 months in EEA/UK; up to 24 months elsewhere; or less if deleted by the user |
li_fat_id | Targeting | This cookie is used for member indirect identifier for Members for conversion tracking, retargeting, and analytics. | 30 days; or less if deleted by the user |
li_sugr | Targeting | This cookie is used to make a probabilistic match of a user's identity outside the Designated Countries. | 90 days; or less if deleted by the user |
lidc | Targeting | This cookie is used by the social networking service, LinkedIn, for tracking the use of embedded services. | 24 hours; or less if deleted by the user |
TDCPM | Targeting | This cookie carries information about how the end user uses the website and any advertising that the end user may have seen before. | 1 year; or less if deleted by the user |
TDID | Targeting | This cookie carries information about how the end user uses the website and any advertising that the end user may have seen before. | 1 year; or less if deleted by the user |
UserMatchHistory | Targeting | This cookie is used to track visitors so that more relevant ads can be presented based on the visitor's preferences. | 30 days; or less if deleted by the user |
uuid2 | Targeting | This cookie allows targeted advertising and collects anonymous data on ad views IP address, page views, and more. | 90 days; or less if deleted by the user |
XANDR_PANID | Targeting | This cookie is used for tracking and marketing. | 90 days; or less if deleted by the user |
4. Third parties. Please note that the following third parties may also use cookies on our website, over which we have no control. These named third parties may include, for example, providers of web traffic analysis services. These third-party cookies are likely to be analytical or performance cookies or targeting cookies: Adobe, Bazaarvoice, Cloudfare Inc, Google Analytics 4, Google Ads, Google Campaign Manager / DoubleClick, Meta (Facebook) Pixel, LinkedIn, Osano, Pinterest, X (Twitter) Pixel, The Trade Desk, AppNexus / Xandr, Mediaocean / Mediaplex, Pinterest, Hotjar (behavior analytics), HubSpot (analytics + forms), BazaarVoice, Click2Cart / SmartCommerce, TikTok.
5. Your choices. When you first visit our website, you will be asked to choose which categories of cookies you are happy for us to use. You can update your preferences at any time by clicking [LINK].
The default settings for each category are set out below:
Cookie Category | Default Setting |
|---|---|
Strictly necessary | Always active |
Analytical or performance | Off |
Functionality | Off |
Targeting | Off |
You can also choose to "Reject All" non-essential cookies in the cookie banner. If you use your browser settings to block all cookies (including strictly necessary cookies), you may not be able to access all or parts of our website.
6. Contact us. If you have any questions or concerns about our use of cookies, please contact us at [email protected].
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