ASAS PLANTS
Available package sizes
Why Impossible™ Beef?
Unbelievably tasty
We could list a bunch of adjectives that describe the tastiness of Impossible Ground Beef like meaty, savory, juicy, beefy, delicious and totally craveable. Or we could just leave this stat right here: 70% of beef eaters said the Impossible Burger tastes as good as, or better than, the animal version.²
Nutrient-Packed
We’re not just all about meatiness. Impressive nutritional numbers are big for us too. And this beef made from plants is coming in strong with 19g of protein, 5g fiber (13g total fat) and 0mg cholesterol per serving (see nutrition info for saturated fat content). And those are just the highlights.
Source of Vitamins & Minerals
Gluten Free
No animal hormones or antibiotics
19G protein per serving
0MG Cholesterol (See nutrition panel for saturated fat content)
6G saturated fat compared to 9g in a 4oz serving of 80/20 ground beef from cows
Quality Ingredients
As we might have mentioned a thousand times, our ground beef is made from plants. Our ingredients come from lovely plants like soybeans, sunflowers, and coconuts—farm-grown in the warm sun. You know…plants. Everyone’s a fan. So feel free to feel good about every meaty, delicious bite.
Compared to animal beef, Impossible Beef uses approximately⁴
92%Less water
91%Less GHG emissions
96%Less land
grounded in
http://impossiblefoods.com/mission/impossible-impact-calculator
Aug & Dec 2021 in-home use tests with 259 US consumers.
USDA 80/20 animal ground beef.
Impossible Beef US LCA (2022).
Learn more about Impossible™ Beef From Plants from our customers
Meat
Where’s the meat? This map knows. And it can even give you directions to all the Impossible meat from plants you could want.
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We strive to make plant-based products that are equally or more nutritious than those they’re meant to replace, including as a source of protein. Soy is the primary source of protein in our products, providing comparable protein to a similar-sized serving of their animal-based counterparts. Not only are you getting protein when you choose Impossible™ products, but you’re getting high-quality protein. Soy has a well-balanced amino acid profile providing all essential amino acids.
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Our products are sold both thawed and frozen; offerings will vary by store. If sold thawed, the package should have a sticker with a “best by" date (added by the store). For best quality and freshness, we recommend keeping it in your refrigerator and finishing it off before that date. Like any other perishable food, though, after you’ve opened the package, the freshness starts to diminish. After the package has been opened, we recommend finishing it within three days, or by the “best by” date on the sticker -- whichever comes first.
If you purchase a frozen package of Impossible™ Burger Patties Meat From Plants, you can cook the patties from frozen or after thawing -- they're great either way! To thaw, remove as many patties as needed and cook them once they're thawed. Any remaining patties should be stored frozen in the sealed pouch, and the whole package should be consumed prior to the "use by" date printed on the back of the package.
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Impossible™ Beef Meat From Plants, Impossible™ Sausage Meat From Plants, Impossible™ Meatballs Meat From Plants, and Impossible™ Pork Meat From Plants have no gluten-containing ingredients. Impossible™ Chicken Meat From Plants, Impossible™ Beef Hot Dogs Meat From Plants, and Impossible™ Corn Dogs Meat From Plants do contain gluten. We encourage you to review our ingredient labels regularly, as we are continually working to improve the taste and nutrition of Impossible™ products, including through periodic recipe updates. We adhere to the FDA gluten free regulations which states, among other criteria, that any foods that carry the label “gluten-free,” “no gluten,” “free of gluten,” or “without gluten” must contain less than 20 parts per million (ppm) of gluten. Want the details? Click here.
Impossible Foods strives to make products for everyone, including products that can be incorporated into a low-sodium diet. Take Impossible™ Lite Ground Beef Meat From Plants, for example — one serving contains 25% less sodium than our original Impossible Beef recipe.* We’re not stopping there, either. Unlike the animal, we’re able to continuously improve upon our products, making regular improvements in both taste and nutrition. *Sodium reduced from 370mg to 260mg per serving. Want the details? Click here.
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