IMPOSSIBLETM BEEF MADE FROM PLANTS
ImpossibleTM Beef
Made from plants for people who love ground beef—with the delicious taste you know and love!
(CHECK OUT WHAT'S INSIDE)
Flavour
Turns out the key to meat flavour is the same molecule that makes it a great source of iron: heme. Yeast extract (a natural flavour) adds a savoury kick.
Fat
Coconut and sunflower oils give Impossible Beef its juicy sizzle.
Binders
Methylcellulose (a culinary binder commonly found in ice cream, sauces, and jams), and food starch (a carbohydrate commonly found in foods like canned soup) bring it all together.
START EXPERIENCING IMPOSSIBLE BEEF
Impossible Beef at your Local Grocery
We’re available at grocery stores nationwide – find us in the meat aisle!
IMPOSSIBLE BEEF IN THE WILD
Want to try Impossible Beef? From burgers to tacos, you can enjoy Impossible Beef in your favorite restaurant dishes.
PRODUCT DETAILS
INGREDIENTS
Ingredients: Water, Soy Protein Concentrate, Sunflower Oil, Coconut Oil, Methylcellulose, Glutamates, Natural Flavours, Sugars (Cultured Dextrose), Modified Plant Starch, Yeast Extract, Soy Leghemoglobin, Salt, Mixed Tocopherols (Antioxidant), L-Tryptophan, Soy Protein Isolate, Zinc Gluconate, Ferric Phosphate, Niacin, Calcium Pantothenate (Vitamin B5), Pyridoxine Hydrochloride (Vitamin B6), Thiamine Hydrochloride (Vitamin B1), Riboflavin (Vitamin B2), Vitamin B12.
Contains: Soy
NUTRITION FACTS
STORAGE AND HANDLING
Perishable: keep refrigerated or frozen. If frozen, thaw and keep unopened in refrigerator for up to 14 days. Once opened, use within 3 days, or re-freeze and use by date on package.
(Made from Plants)
Cooks Like Ground Beef
Impossible Beef is made from plants for people who love meat. You can make plant-based versions of your favourite ground beef recipes! Savoury, juicy, and mouthwatering Impossible Beef handles and cooks like ground beef so you can use it on all of your favourite dishes. You can shape it into patties, crumble it, grill it, griddle it, sauté it and more.
DON'T JUST TAKE OUR WORD FOR IT
(Recipe Inspiration)
Endless Possibilities
Burgers are just the beginning -- anything you can make with ground beef you can make with Impossible Beef!
(YOUR IMPACT)
JOIN THE MOVEMENT.
SAVE THE PLANET.
Eating Impossible Beef instead of beef from an animal means your environmental footprint is much lower: less land and water, and lower greenhouse gas emissions. Check out how every choice adds up below.
96%
LESS LAND
91%
LESS GHG EMISSIONS
92%
LESS WATER
(NOT SERVING YET?)
PUT YOUR RESTAURANT ON THE MAP
Consumers everywhere love Impossible Beef. Give them what they want by adding it to your menu! Learn how Impossible Beef can boost your business.
