Remember the best burger you’ve ever eaten? Our dedicated team of top scientists and chefs spent the last six years studying it from cow to bun. Then we identified methods and ingredients to recreate everything without the animal -- the sights, sounds, aromas, textures and flavors. The result? This impossibly delicious game changer of a burger made from plants.
To celebrate our arrival, we’re unleashing hundreds of mystery boxes with exclusive Impossible swag. How do you get your hands on one? Just order an Impossible dish at one of our participating restaurants and take one home (while supplies last)! #ImpossibleSurprise
Why make meat from plants? For all the mouthwatering flavor and only a tiny fraction of the environmental impact of meat from cows. Eat up. Save Earth.
Get ready to win prizes when you eat Impossible Burger. Impossible Taste Place™, Impossible Foods' community and rewards program is coming soon!