Delicious Steak Bites From Plants
Consumers are flexing into new proteins and they want plant-based dishes on menu.
What They
consumers agree Impossible Steak Bites exceeded expectations of plant-based steak tips.¹
of consumers are loyal enthusiasts who refer others.²
consumers indicate that environmental concerns influence their red meat consumption.³
Why Impossible® Steak Bites Belong on Your Menu
Higher Sales
Adding Impossible to your menu drives sales: our plant-based Beef is #1 in velocities, selling up to 1.25x faster than the #2 plant-based beef in select channels.⁴
Wins on Taste
Impossible Steak Bites have that juicy, meaty texture consumers love and 64% consumers agree they're delicious.⁵
Easy to Add to Your Menu
Anything you make with steak bites from animals, you can make with Impossible Steak Bites from plants, including rice bowls, stir fries, tacos, fajitas, and sandwiches.
1. Results based on a September 2024 blind taste test with 102 beef consumers in Illinois who were open to trying steak bites. 2. Impossible In the Wild n=287 Triers on Recent Visit to LSR Chains 2022. 3. Mintel Packaged Red Meat Report 2023. Impossible Steak Bites SUZY, n=543 steak consumers, May 2024. 4. IRI Total US MULO YTD End 3.17.24 and Circana/SupplyTrack®, 3M end Feb ‘24. Meat Analogues <250 units, velocities. 5. Results based on a September 2024 blind taste test with 102 beef consumers in Illinois who were open to trying steak bites.
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