AddImpossibleChicken From PlantsTo Your Menu

Delicious Chicken From Plants

Impossible Chicken Nuggets and Tenders are delicious, irresistibly crunchy and perfect for lunch, dinner, appetizers and kids meals. Loved by diners for their golden breadcrumb exterior and juicy white interior, they'll be a hit on your menu.

GivingCustomersWhat TheyWant

74%

Our restaurant Chicken Nuggets are preferred 74% to 26% over chicken nuggets made by a leading foodservice supplier.¹

81%

of consumers would be likely to purchase Impossible Chicken Tenders Meat From Plants in restaurants.²

76%

76% of consumers prefer our Unbreaded Chicken Fillets to a leading plant-based unbreaded chicken breast.³

Why Impossible™ Chicken Belongs on Your Menu

Higher Sales

Impossible is the partner to drive traffic and same-store sales. Impossible Foods buyers visit foodservice locations 13% more frequently⁴ and spend 27% more⁵ than other buyers.

Wins on Taste

Taste, crispy breading and juiciness are what consumers care about most⁶. We do plant-based chicken better: our restaurant nuggets are preferred 74% to 26% over a leading supplier's animal chicken nuggets.¹

Easy to Add to Your Menu

Impossible Chicken comes fully cooked and ready to heat. The versatility of our chicken portfolio means you can easily add nuggets, tenders or unbreaded fillets to your menu sections.

Add To Your Menu

If you’re cooking with Impossible Meat from Plants ...

Compared to meat from animals

In one year, yourwaterUsage will reduce by490,250gallons

Swimming pool

Which is the equivalent of Half of a Olympic sizedswimming pool

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* Footprint calculations are based on a yearly timeframe and assume 1:1 displacement of the production of meat from animals by the consumption of plant-based meat and do not account for other potential uses of water and land resources. Individual purchases of Impossible products may vary in impact.

  1. Based on a blind taste test in Irving, TX, of 201 meat-eating consumers, many of whom regularly eat plant-based products.

  2. Based on a study with 200 QSR Chicken Tender Consumers in November 2022.

  3. Based on a blind taste test with 156 consumers from the greater Chicago area in April 2023.

  4. Technomic Ignite Consumer Survey FY2023 in limited service large chains where Impossible is menued n=5600 guests, n=216 IF buyers.

  5. Spend is based on stated data from FY2023 Technomic consumer surveys.

  6. Consumer survey of 1,073 chicken tender shoppers in May 2022.

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