Award-winning. Craveworthy. Delicious.
ImpossibleTM Beef is meat made from plants, for people who love eating meat. Our first product, the award-winning Impossible Burger, is a massive hit with consumers and foodservice operators because of its meaty taste, premium quality and versatility. Businesses that serve ImpossibleTM dishes have experienced increased growth, traffic and demand. Are you ready to be next?
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THERE’S A NEW INDULGENT BURGER ON THE MENU
Our new third-pound burger, Impossible Indulgent Burger Patties, are our juiciest, thickest, beefiest, patties,1 crafted for special occasions when taste takes priority! Each patty has 22g protein per serving, 40% less total fat than beef from cows,2 and 0mg cholesterol (27g total fat and 17g saturated fat). It’s also better for the planet!3
82% of consumers thought that Impossible Indulgent Burger Patties tasted as good as or better than ground beef from cows.1 Curious to serve this at your restaurant? Request a sample today!
1. Based on a blind taste test of naked patties by 205 ground beef consumers in the greater Chicago Area in February 2023 2. USDA 70/30 ground beef has 45 grams of total fat while Impossible Indulgent Burger Patties Made From Plants have 27 grams of total fat per 151g serving 3. Impossible Foods Life Cycle Assessment of Original Impossible Beef, ISO compliant; WSP, 2022
(We Look Good on Your Menu)
Mouth-watering Meat
Made From Plants
Anything you can do with animal ground beef you can do with Impossible Beef Made From Plants. Grilled, sauced, braised, spiced — you name it.
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With Love. From the Earth.
We pride ourselves on using ingredients that benefit both people and planet. Check out what goes into our award-winning products.
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Impossible Beef in the News
Check out what the industry has to say about Impossible Beef.
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Serve ImpossibleTM products
Impossible Foods products are stocked in over 400 points of distribution nationwide! Have questions about where we are available? Reach out to [email protected](opens in a new tab).
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How to Cook Impossible Beef
We've put together our best tips to help your culinary staff create delicious dishes with Impossible Beef. From burgers to tacos, quesadillas, pizza, lasagna, sandwiches, meatballs, soup and more, we've got you covered. If you can cook with ground beef, you can cook with Impossible Beef.
Learn more
Consumers everywhere are asking for Impossible Beef. Join the movement by serving it at your restaurant. Fill out your info below to learn more!