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AddImpossibleBeef From Plants To Your Menu

Mouthwatering Beef From Plants

Consumers are flexing into new proteins and they want plant-based dishes on menu! Impossible Beef is the #1 best-selling plant-based beef in the US.¹

GivingCustomersWhat TheyWant

56%

of Impossible Foods beef triers visited the restaurant specifically to order Impossible.²

70%

70% of consumers say that Impossible Beef tastes as good as or better than ground beef from from cows.³

97%

Guests reported taste satisfaction with Impossible Beef after trying it in large chain restaurants.⁴

Why Impossible™ Beef Belongs on Your Menu

Higher Sales

Adding Impossible to your menu drives sales: our plant-based Beef is #1 in velocities, selling up to 1.25x faster than the #2 plant-based beef in select channels.⁵

Wins on Taste

70% of beef eaters said Impossible Beef tastes as good as or better than the animal equivalent.³

Easy to Add to Your Menu

Anything you make with ground beef from cows, you can make with Impossible Beef from plants. Plus, Impossible Beef yields up to 35% more meat than ground beef, so you get more bang for your buck.⁶

  1. IRI Total US MULO YTD End 4.21.24

  2. MFour In The Wild Report 2022, n=350 IF Beef Triers at chain restaurants.

  3. Aug & Dec 2021 in-home use tests with 259 US consumers.

  4. Impossible In the Wild n=287 Triers on Recent Visit 2022.

  5. IRI Total US MULO YTD End 3.17.24 and Circana/SupplyTrack®, 3M end Feb ‘24. Meat Analogues <250 units, velocities.

  6. Based on internal testing, Impossible Beef Made From Plants loses approximately 12% of its pre-cooked weight after cooking, whereas 80/20 cow beef loses approximately 35% of its pre-cooked weight after cooking.

If you’re cooking with Impossible Meat from Plants ...

Compared to meat from animals

In one year, yourwaterUsage will reduce by490,250gallons

Swimming pool

Which is the equivalent of Half of a Olympic sizedswimming pool

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* Footprint calculations are based on a yearly timeframe and assume 1:1 displacement of the production of meat from animals by the consumption of plant-based meat and do not account for other potential uses of water and land resources. Individual purchases of Impossible products may vary in impact.

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