Ground BeefMade From Plants

AS MEATY AS PLANTS GET

This is the beef made from plants that blew everyone’s mind when it hit the scene. It’s the better-for-the-planet one that makes meaty tacos, stir-fries, burgers, and that other dish you’re thinking of right now. Reminder: It’s not the animal version, everybody. It just really tastes like it.

Available package size

Impossible™ Beef From Plants, 12 oz

Why Impossible™ Beef?

Unbelievably tasty

We could list a bunch of adjectives that describe the tastiness of Impossible Ground Beef like meaty, savoury, juicy, beefy, delicious and totally craveable. Or we could just leave this stat right here: 70% of US beef eaters said the Impossible Burger tastes as good as, or better than, the animal version.¹

Nutrient-Packed

We’re not just all about delicious meatiness. Big, impressive nutritional numbers are big for us too. And this beef made from plants is coming in strong with 18.9g of protein, 5.4g fiber (13g total fat) and 0mg cholesterol per serving. Nice. But those are just the highlights—check that nutrition panel for even more.

    • 18.9G protein per serving

    • 0MG Cholesterol

    • 5.9G saturated fat compared to 9g in a 4oz serving of US 80/20 ground beef from cows

    Quality Ingredients

    As we might have mentioned a thousand times, our ground beef is made from plants. Which means it's made from lovely plants like soybeans, sunflowers, and coconuts—farm-grown in the warm sun. You know…plants. Everyone’s a fan. So feel free to feel good about every meaty, delicious bite.

    Compared to animal beef from a cow produced in the US, Impossible Beef Uses approximately³

    92% LESS WATER

    91% LESS GHG EMISSIONS

    96%LESS LAND

    1. Aug & Dec 2021 in-home use tests with 259 US consumers.

    2. US 80/20 animal ground beef.

    3. Impossible Beef US LCA (2022).

    RecipesGrounded inFlavour

    An Easy Meal

    Clay Pot with Impossible™ Beef

    3 Servings12 Ingredients

    View Recipe
    Entertaining

    Impossible™ Cheesy Beef Croquette

    6 Servings21 Ingredients

    View Recipe
    Plant Based Ground beef Impossible Fried Wonton
    Date Night

    Impossible™ Fried Wontons

    6 Servings11 Ingredients

    View Recipe
    Braised Tofu with Impossible Burger recipe with tofu and plant based beef
    An Easy Meal

    Braised Tofu with Impossible™ Beef

    6 Servings13 Ingredients

    View Recipe

    Learn more about Impossible™ Beef From Plants from our customers

    LOCATOR

    Where can you find us? This map knows. And it can even give you directions to all the Impossible products from plants you could want.

    Get directions

    Find help FAQ

    We’ve got answers to the most common questions about our products, preparation methods, nutrition–you name it.

    We strive to make plant-based products that are equally or more nutritious than those they’re meant to replace, including as a source of protein. Soy is the primary source of protein in our products, providing comparable protein to a similar-sized serving of their animal-based counterparts. Not only are you getting protein when you choose Impossible™ products, but you’re getting high-quality protein. Soy has a well-balanced amino acid profile providing all essential amino acids. Want the details? Click here.

    You can store Impossible Beef Made From Plants just like any other fresh meat -- it poses no unique food safety risks. If sold thawed, the package will have a sticker with a “best by" date (added by the store). For best quality and freshness, we recommend keeping it in your refrigerator and finishing it off before that date. Like any other perishable food, though, after you’ve opened the package, the freshness starts to diminish. After the package has been opened, we recommend finishing it within three days, or by the “best by” date on the sticker -- whichever comes first. If you purchase Impossible Beef frozen, thaw it in the refrigerator. Once thawed, it will stay fresh with the package sealed for 14 days, or for three days once the package has been opened -- whichever comes first. The package should be consumed prior to the "use by" date printed on the back of the package. Want the details? Click here.

    Impossible™ Beef Made From Plants, Impossible™ Sausage Made From Plants, and Impossible™ Pork Made From Plants have no gluten-containing ingredients. Impossible™ Chicken Nuggets Made From Plants do contain gluten. We encourage you to review our ingredient labels regularly, as we are continually working to improve the taste and nutrition of Impossible™ products, including through periodic recipe updates. Want the details? Click here.

    Impossible Foods strives to make products for everyone, including products that can be incorporated into a low-sodium diet. We’re continually working to improve the nutritional profile of all our products. In 2019, for example, we debuted a new Impossible™ Beef Made From Plants recipe with 30% less sodium than our previous recipe -- and we’re not stopping there. Want the details? Click here.

    LET'STALK

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