Having Impossible on the menu lifts health conscious brand perception 4x and innovative brand perception 2x among our restaurant partners in the US. 63% of Impossible US trialists would be more likely to visit the restaurant if they offered Impossible products.*
*Plant-Based Market State of the Industry Jan 2021.
What They
of Impossible™ Foods consumers in the US eat meat.¹
of Impossible™ US trialists are willing to switch restaurant brands based on the plant-based meat they serve.²
US consumers would be more likely to visit the restaurant again if they had Impossible products.³
Creating Limitless Menu Items is Easy
Chefs love Impossible products because they perform like animal-derived meat in a variety of dishes, from burgers to tacos, breakfast sandwiches, pizza, and more! Everyone wins.
Meet Our Products
Discover our portfolio of plant-based products. Learn about our nutritionals, how to cook our products, their reduced impact on the planet (compared to animal meat) and how you can drive sales with Impossible on menu!
Beef Made From Plants
Chicken Nuggets Made From Plants
Sausage Made From Plants
Pork Made From Plants
Impossible productsincredible
90% of Impossible consumers in the US eat meat¹ and 70% of US consumers say that our beef tastes as good or better than ground beef from cows.⁴
Sep 2023 Impossible Foods US Brand Tracker.
Nov 2021 - Feb 2022 Impossible x MFour “In the Wild FS” Consumer Survey, n=859 (Gen), n=323 (Triers).
Drivers and Barriers to Trial, FoodService, MFour, June 2020.
Aug & Dec 2021 in-home use tests with 259 US consumers.
IRI Total US MULO YTD End 3.17.24 and Circana/SupplyTrack®, 3M end Feb ‘24. Meat Analogues <250 units, velocities.
2023 Mintel Sustainability in Food and Drink Report.
Subscribe to our newsletter
Sign up to stay updated on the latest Impossible™ recipes and product releases