Pork Made Better
ImpossibleTM Pork Made From Plants is preferred to ground pork from pigs.* With all the juicy taste, texture, and sizzle you crave without the pig.
*In a blind taste test of 205 consumers in Hong Kong, Impossible Pork Made From Plants was preferred to ground pork from pigs (54% preference vs. 46%).
(A Time for Change)
2020 Impact Report
Every year, we publish an Impact Report documenting our progress toward a more sustainable food system. Reflecting on the big and the small, this year we focused on our growing social good program, our zero waste journey, how to turn back the clock on climate change and halt biodiversity collapse, and much more.
FOOD FOR THOUGHT
We started with a simple question: “What makes meat taste like meat?” Then we took everything we know and love about meat, and made it even better – using plants.
(WHY WE DO IT)
TO SAVE EARTH
By eating meat made from plants instead of meat made from animals, we can drastically cut our carbon footprint, save water supplies and help ensure that our precious Earth is here not just tomorrow but for future generations. With Impossible Beef, it’s never been more delicious to save the planet.