One of the ways in which restaurants are pivoting during this crisis is by selling their inventory for customers to cook at home. Now our foodservice operators are able to sell Impossible Burger 5 lb bricks, 1/4 lb patties, and 1/3 lb patties directly to your guests.
Ready to start selling Impossible directly to your customers? We've created a map of all our participating foodservice partners. Get added to our map by filling out the form below.
Planning on selling Impossible Burger directly to your guests? Let us know so we can add you to our map of participating restaurants by filling out the form below!
During the COVID-19 health crisis, we’re enabling you to sell Impossible product directly to consumers. Here's everything you need to know:
On March 26, the US Food and Drug Administration issued temporary guidance to allow you to more easily sell your food inventory directly to consumers during the COVID-19 outbreak. We’re temporarily lifting our restrictions on selling Impossible products to consumers so you can take advantage of this change.
You can sell raw Impossible Burger 5 lb bricks, 1/4 lb patties, and 1/3 lb patties in original packaging directly to your customers for them to prepare at home -- just print out and give them a copy of this PDF when you sell the product. The price is up to you.
Add your inventory to your delivery and takeout menus, and share the news on your social media, website, and other channels! We also encourage you to share your info here so that we can promote your restaurant on our social channels.