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The Secrets of a Red Carpet Menu Rollout


We teamed up with Rubio’s Coastal Grill to learn their secrets on rolling out new dishes and leveraging ImpossibleTM products to excite existing fans and attract new customers. Watch our webinar to learn how you can turn your menu launches into buzz worthy moments and gain actionable takeaways to grow your business.

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(Juicy Secrets Inside)

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Learn how Rubio’s Coastal Grill approached adding Impossible™ products to their menu and driving sales through effective omnichannel marketing strategies.

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(Launch a new menu)

Event Overview

Rolling out a new dish—let alone a new offering like an Impossible™ menu item—is an incredible opportunity to attract new customers, make a splash, and grow revenue. In this candid conversation with the team at Rubio’s Coastal Grill, we go over each phase of a gold star menu launch and discuss how, when & where to communicate your exciting news.

What's inside:

  • Culinary ideation & menu development

  • How to create an omnichannel promotional plan that drives sales

  • Attract a younger audience with a culturally relevant marketing strategy

  • (Meet the Experts)


    Get to know the strategists behind Rubio's wildly successful menu rollout and launch

    Justin Mosel

    Director of Culinary, Rubio's Restaurants, Inc

    Jennifer Scheer

    Director of Marketing, Rubio's Restaurants, Inc

    Terry Splane

    Growth Foodservice Marketing, National Accounts, Impossible Foods

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