Putting Food on the Table

Millions of families are in need heading into the holidays, especially the 42 million Americans who rely on programs like SNAP. Food insecurity –– and the stress and anxiety that come with it –– is a burden that no one should have to live with, especially in 2025. This hits close to home for us at Impossible Foods.

It’s a challenge bigger than one company, but as a business that exists to feed people, we recognize that we’re in a unique position to give back and play a small part in helping put nourishing food on the table.

What We’re Doing

Today, we’re kicking off a nationwide program to offer free Impossible products to Americans experiencing food insecurity, including those impacted by the uncertainty around SNAP benefits. Those who qualify and are in need of a nourishing meal can visit this link to input your information, and we’ll send you two coupons, each redeemable for a free Impossible product at eligible grocery stores.*

We’ve also partnered with Feed The Children to help provide high-quality, plant-based protein to 100,000 people across the country affected by hunger, and we’re continuing to work with our network of restaurants, grocery stores, and nonprofit organizations to make additional food donations. We’re grateful to work with such amazing partners who are quick to mobilize in times of need. 

Why We’re Acting

Everyone deserves access to delicious and nutritious food, plain and simple. 

We know this isn’t a perfect solution – it's about doing what we can, where we can, to help people access the kind of food they deserve. If we can help relieve any amount of pressure during an already high-stress time for so many families, that’s reason enough to act.

Food has the power to bring people together. We hope we can provide some comfort during these challenging times.

Peter McGuinness

President and CEO of Impossible Foods

*This program is not affiliated with or endorsed by SNAP or the USDA; Terms and conditions apply: impossible.com/snap-terms