Delicious Pork From Plants
Hailed as 'scary-similar to the real thing' and winner of Time Magazine's Best Inventions of 2020,¹ Impossible Pork has all the the juicy, tender taste and texture you crave without the pig.
What They
Up to 31% more yield compared to animal ground pork.²
Impossible Pork was preferred 54% to 46% in a head to head comparison over ground pork from pigs.³
Less saturated fat than ground pork from pigs.⁴
Why Impossible™ Pork Belongs on Your Menu
Higher Sales
Impossible is the partner to drive traffic and same-store sales. Impossible Foods buyers visit foodservice locations 13% more frequently⁵ and spend 27% more⁶ than other buyers.
Wins on Taste
Impossible Pork has the tender texture and delicious flavor your customers will love. It was even preferred 54% to 46% in a head to head comparison over ground pork from pigs.³
Easy to Add to Your Menu
Impossible Pork is a 1:1 substitute for animal ground pork. It's easy to cook with, makes dishes taste amazing and has up to 31% more yield than animal ground pork.²
Add to your menuIf you’re cooking with Impossible Meat from Plants ...
Compared to meat from animals
In one year, yourUsage will reduce bygallons
Which is the equivalent ofdays
* Footprint calculations are based on a yearly timeframe and assume 1:1 displacement of the production of meat from animals by the consumption of plant-based meat and do not account for other potential uses of water and land resources. Individual purchases of Impossible products may vary in impact.
The Best Inventions of 2020. A Sustainable Substitute: Impossible Pork; Time Magazine; Nov.19, 2020.
Depending on method of cooking, Impossible Pork yielded 6.5% - 31% more cooked product than ground pork from pigs cooked at the same temperature.
In a blind taste test of 205 consumers in Hong Kong, Impossible Pork Meat From Plants was preferred 54% to 46% over ground pork from pigs, scoring higher on all attributes tested, including overall liking, appearance liking, flavor liking, texture liking, and purchase intent.
Saturated fat per 113g serving: USDA 70/30 animal ground pork 11g; Impossible Pork 7g.
Technomic Ignite Consumer Survey FY2023 in limited service large chains where Impossible is menued n=5600 guests, n=216 IF buyers.
Spend is based on stated data from FY2023 Technomic consumer surveys.
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