IMPOSSIBLE FOODS INTRODUCES IMPOSSIBLETM BOWLS — NEW PLANT-BASED MEALS IN THE FROZEN AISLE
Impossible Foods Introduces Impossible™ Bowls — New Plant-Based Meals in the Frozen Aisle
Available in eight familiar flavors spanning a variety of cuisines, Impossible Bowls unlock a new way for consumers to enjoy convenience and deliciousness in the plant-based space
REDWOOD CITY, Calif. — California-based Impossible Foods, the fastest-growing plant-based meat company in the U.S., launched its latest food concept in the frozen aisle this week with a new lineup of single-serve frozen entrees: Impossible™ Bowls — delicious plant-based meals ready in minutes.
Impossible Bowls feature Impossible’s award-winning assortment of plant-based proteins — beef, chicken and pork — as the core ingredients in eight classic comfort dishes that pack a flavorful punch:
Sweet & Sour Impossible™ Pork: Impossible Pork and peas & carrots glazed with a mouthwatering sweet and sour sauce, served over white rice.
Teriyaki Impossible™ Chicken: Seasoned Impossible Chicken, juicy diced pineapple and peas & carrots tossed in a tangy teriyaki glaze, served over white rice.
Chili Mac with Impossible™ Pork: Classic elbow macaroni tossed with Impossible Pork and a hearty chili-style sauce.
Barbeque Impossible™ Pork: Tender barbecued Impossible Pork paired with savory baked beans and red potatoes.
Spaghetti & Impossible™ Meatballs: Spaghetti noodles married with meatballs made from a blend of Impossible Beef and Pork, tossed with a classic marinara sauce.
Pasta Bolognese with Impossible™ Beef & Pork: Rotini pasta topped with a comforting bolognese sauce, made with Impossible Beef and Pork.
Burrito Bowl with Impossible™ Beef: Impossible Beef and Mexican-style rice & beans mixed with a zesty salsa verde, topped with crispy corn tortilla strips.
Spicy Enchilada Bowl with Impossible™ Chicken: Impossible Chicken accompanied by Spanish-style rice & beans and bell peppers, mixed together with red enchilada sauce and topped with crispy corn tortilla strips.
“Convenience and accessibility are a huge part of this, and we’re excited to give people even more ways to try and buy Impossible products,” said Peter McGuinness, CEO of Impossible Foods. “This is a major milestone that we’re proud of and hope will push the category forward in a meaningful way. It’s never been easier to try a delicious plant-based meal in minutes.”
Each 9oz Impossible Bowl is packed with 10g-13g protein, 3g or less saturated fat, and 0mg cholesterol and 0g trans fat. And like all Impossible products, these meals are also healthier for the planet: choosing to enjoy our plant-based beef, chicken and pork in each entree accounts for less water consumption, land use and greenhouse gas emissions than their animal protein counterparts.
The new frozen meals are the second all-new retail product from Impossible Foods in the past two weeks, coming on the heels of Impossible™ Chicken Patties(opens in a new tab) that began rolling out in August 2022. Earlier this year, Impossible also introduced frozen Impossible™ Sausage Patties(opens in a new tab) and Impossible Wild Nuggies™(opens in a new tab) in February 2022, followed shortly by Impossible™ Sausage Links(opens in a new tab) in March 2022.
Impossible Bowls are available beginning this week at thousands of retail locations across the U.S. As always, customers can visit the locator map on the Impossible Foods website(opens in a new tab) to find a store near them.
About Impossible Foods:
California-based Impossible Foods makes delicious, nutritious meat from plants — with a much smaller environmental footprint than meat from animals. The privately held food tech startup was founded in 2011 by Patrick O. Brown, M.D., Ph.D., professor emeritus of biochemistry at Stanford University and a former Howard Hughes Medical Institute investigator. Investors include Mirae Asset Global Investments, Khosla Ventures, Bill Gates, Google Ventures, Horizons Ventures, UBS, Viking Global Investors, Temasek, Sailing Capital, and Open Philanthropy Project.
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