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ImpossibleTM Beef Made From Plants

Our first product, made from plants for people who love ground beef -- with the delicious taste you know and love.

(CHECK OUT WHAT'S INSIDE)
Protein

Soy and potato proteins deliver that meaty bite and essential nutrition. Curious about soy? Here’s what our VP of Nutrition has to say.

All About Soy

Turns out the key to meat flavor is the same molecule that makes it a great source of iron: heme. Yeast extract (a natural flavor) adds a savory kick.

All About Heme

Coconut and sunflower oils give Impossible Beef its juicy sizzle.

Methylcellulose (a culinary binder commonly found in ice cream, sauces, and jams), and food starch (a carbohydrate commonly found in foods like canned soup) bring it all together.

START EXPERIENCING IMPOSSIBLE BEEF

Impossible Beef at your Local Supermarket

We’re available in supermarkets across Hong Kong and Singapore – find us in the meat aisle!

IMPOSSIBLE BEEF IN THE WILD

Want to try Impossible Beef? From burgers to tacos, you can enjoy Impossible Beef in your favorite restaurant dishes. 

IMPOSSIBLE BEEF DELIVERED

Want Impossible Beef delivered to your door? Order it from your local grocery store using your favorite grocery delivery app.

PRODUCT DETAILS

Water, Soy Protein Concentrate, Coconut Oil, Sunflower Oil, Natural Flavors, 2% Or Less Of: Potato Protein, Methylcellulose, Yeast Extract, Cultured Dextrose, Food Starch Modified, Soy Leghemoglobin, Salt, Mixed Tocopherols (Antioxidant), Soy Protein Isolate

Vitamins and Minerals: Zinc Gluconate, Thiamine Hydrochloride (Vitamin B1), Niacin, Pyridoxine Hydrochloride (Vitamin B6), Riboflavin (Vitamin B2), Vitamin B12. Contains: Soy

Perishable: keep refrigerated or frozen. Thaw in refrigerator for 24 hours. Product will keep for up to 10 days thawed and unopened. Once opened, use within 3 days, or re-freeze and use by date on package.

(Made from Plants)

Cooks Like Ground Beef

Impossible Beef is made from plants for people who love meat. You can make plant-based versions of your favorite ground meat recipes! Savory, juicy, and mouthwatering Impossible Beef handles and cooks like ground beef so you can use it on all of your favorite dishes. You can shape it into patties, crumble it, grill it, griddle it, sauté it and more.

(NOW AT STARBUCKS HONG KONG)

Starbucks x Impossible Foods x Oatly

We are Celebrating Plant Power this summer by collaborating with Starbucks Hong Kong and Oatly Hong Kong to launch a new plant-based menu created by celebrity Chef Christian Yang! The OATLY x Impossible™ Beef Teriyaki Pocket features an exquisite Japanese inspired savory-sweet filling cooked with Impossible™ Beef Made From Plants pocketed inside a soft bun created with OATLY’s oat milk. Want more? The Impossible™ Beef & Potato Wrap features Impossible Beef and assorted greens packed in a soft hearty tortilla wrap that will tickle your tastebuds while being better for the planet. Available now in all Starbucks stores in Hong Kong.

(YOUR IMPACT)

EAT MEAT. SAVE THE PLANET.

Eating Impossible Beef instead of beef from an animal means your environmental footprint is much lower: less land and water, and lower greenhouse gas emissions. Check out how every choice adds up below.

96%

LESS LAND

89%

LESS GHG EMISSIONS

87%

LESS WATER

(NOT SERVING YET?)

PUT YOUR RESTAURANT ON THE MAP

Consumers everywhere love Impossible Beef. Give them what they want by adding it to your menu! Learn how Impossible Beef can boost your business.

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