ImpossibleTM Beef Made From Plants
Our first product, made from plants for people who love ground beef -- with the delicious taste you know and love.
(CHECK OUT WHAT'S INSIDE)
Flavor
Turns out the key to meat flavor is the same molecule that makes it a great source of iron: heme. Yeast extract (a natural flavor) adds a savory kick.
Fat
Coconut and sunflower oils give Impossible™ Beef its juicy sizzle.
Binders
Methylcellulose (a culinary binder commonly found in ice cream, sauces, and jams), and food starch (a carbohydrate commonly found in foods like canned soup) bring it all together.
START EXPERIENCING IMPOSSIBLE BEEF
Impossible Beef at your Local Supermarket
We’re available in supermarkets across Hong Kong and Singapore – find us in the meat aisle!
IMPOSSIBLE BEEF IN THE WILD
Want to try Impossible Beef? From burgers to tacos, you can enjoy Impossible Beef in your favorite restaurant dishes.
IMPOSSIBLE BEEF DELIVERED
Want Impossible Beef delivered to your door? Order it from your local grocery store using your favorite grocery delivery app.
PRODUCT DETAILS
Ingredients: Water, Soy Protein Concentrate, Sunflower Oil, Coconut Oil, Natural Flavors, Thickener (E461), Cultured Dextrose, Modified Starch, Yeast Extract, Soy Leghemoglobin, Salt, Antioxidant (E306), Soy Protein Isolate, Zinc Gluconate, Niacin, Thiamine Hydrochloride (Vitamin B1), Pyridoxine Hydrochloride (Vitamin B6), Riboflavin (Vitamin B2), Vitamin B12)
Contains: Soy
Perishable, keep refrigerated or frozen. If frozen, thaw and keep unopened in the refrigerator for up to 14 days.
(Made from Plants)
Cooks Like Ground Beef
Impossible Beef is made from plants for people who love meat. You can make plant-based versions of your favorite ground meat recipes! Savory, juicy, and mouthwatering Impossible Beef handles and cooks like ground beef so you can use it on all of your favorite dishes. You can shape it into patties, crumble it, grill it, griddle it, sauté it and more.
DON'T JUST TAKE OUR WORD FOR IT
(Recipe Inspiration)
Endless Possibilities
Burgers are just the beginning -- anything you can make with ground meat you can make with Impossible Beef!
ImpossibleTM Gyudon
- 4Servings
- 12Ingredients
- Super Easy
ImpossibleTM Lettuce Cups
- 6Servings
- 11Ingredients
- Super Easy
ImpossibleTM Mapo Tofu
- 4Servings
- 13Ingredients
- Not Too Tricky
(YOUR IMPACT)
JOIN THE MOVEMENT. SAVE THE PLANET.
Eating Impossible Beef instead of beef from an animal means your environmental footprint is much lower: less land and water, and lower greenhouse gas emissions. Check out how every choice adds up below.
(NOT SERVING YET?)
PUT YOUR RESTAURANT ON THE MAP
Consumers everywhere love Impossible Beef. Give them what they want by adding it to your menu! Learn how Impossible Beef can boost your business.
GET ALL THE JUICY DETAILS
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