Skip to main content (Press Enter).

ImpossibleTM Beef Made From Plants

Our first product, made from plants for people who love ground beef -- with the delicious taste you know and love.

Impossible beef in a bowl with the ingredients used to make it around the bowl.Impossible beef in a bowl with the ingredients used to make it around the bowl.Impossible beef in a bowl with the ingredients used to make it around the bowl.Impossible beef in a bowl with the ingredients used to make it around the bowl.
(CHECK OUT WHAT'S INSIDE)
Protein

Soy protein delivers essential nutrition. Curious about soy? Here’s what our VP of Nutrition has to say.

All About Soy

Turns out the key to meat flavor is the same molecule that makes it a great source of iron: heme. Yeast extract (a natural flavor) adds a savory kick.

All About Heme

Coconut and sunflower oils give Impossible™ Beef its juicy sizzle.

Methylcellulose (a culinary binder commonly found in ice cream, sauces, and jams), and food starch (a carbohydrate commonly found in foods like canned soup) bring it all together.

START EXPERIENCING IMPOSSIBLE BEEF

Impossible Beef at your Local Supermarket

We’re available in supermarkets across Hong Kong and Singapore – find us in the meat aisle!

IMPOSSIBLE BEEF IN THE WILD

Want to try Impossible Beef? From burgers to tacos, you can enjoy Impossible Beef in your favorite restaurant dishes. 

IMPOSSIBLE BEEF DELIVERED

Want Impossible Beef delivered to your door? Order it from your local grocery store using your favorite grocery delivery app.

PRODUCT DETAILS

Ingredients: Water, Soy Protein Concentrate, Sunflower Oil, Coconut Oil, Natural Flavors, Thickener (E461), Cultured Dextrose, Modified Starch, Yeast Extract, Soy Leghemoglobin, Salt, Antioxidant (E306), Soy Protein Isolate, Zinc Gluconate, Niacin, Thiamine Hydrochloride (Vitamin B1), Pyridoxine Hydrochloride (Vitamin B6), Riboflavin (Vitamin B2), Vitamin B12)

Contains: Soy

Perishable, keep refrigerated or frozen. If frozen, thaw and keep unopened in the refrigerator for up to 14 days.

(Made from Plants)

Cooks Like Ground Beef

Impossible Beef is made from plants for people who love meat. You can make plant-based versions of your favorite ground meat recipes! Savory, juicy, and mouthwatering Impossible Beef handles and cooks like ground beef so you can use it on all of your favorite dishes. You can shape it into patties, crumble it, grill it, griddle it, sauté it and more.

(Recipe Inspiration)

Endless Possibilities

Burgers are just the beginning -- anything you can make with ground meat you can make with Impossible Beef!

ImpossibleTM Gyudon

40 min
  • 4Servings
  • 12Ingredients
  • Super Easy
impossible™ gyudon
Try this Impossible™ Lettuce Cups Recipe made with Impossible™ Burger.

ImpossibleTM Lettuce Cups

35 min
  • 6Servings
  • 11Ingredients
  • Super Easy
impossible™ lettuce cups
Steaming Impossible™ Mapo Tofu, made with Impossible™ Burger.

ImpossibleTM Mapo Tofu

60 min
  • 4Servings
  • 13Ingredients
  • Not Too Tricky
impossible™ mapo tofu

(YOUR IMPACT)

JOIN THE MOVEMENT. SAVE THE PLANET.

Eating Impossible Beef instead of beef from an animal means your environmental footprint is much lower: less land and water, and lower greenhouse gas emissions. Check out how every choice adds up below.

96%
LESS LAND
91%
LESS GHG EMISSIONS
92%
LESS WATER

(NOT SERVING YET?)

PUT YOUR RESTAURANT ON THE MAP

Consumers everywhere love Impossible Beef. Give them what they want by adding it to your menu! Learn how Impossible Beef can boost your business.

Skip Navigation Links and go to top content, press enter