(LEARN MORE)

WHY WE CHANGED OUR RECIPE 

Our mission is to make meat from plants that’s better than meat from animals in every single way. We launched the original Impossible™ Burger in 2016. The next day, we got back to work -- to make it tastier, more nutritious, and all around better. In 2019, we launched the recipe you’re serving today.

READ ON MEDIUM

(INGREDIENTS)

ON THE INSIDE 

The new Impossible™ Burger is tastier, more nutritious and better than ever. Take a look below to see how the recipe has changed.

Original Ingredients

ORIGINAL RECIPE

We started with the basics. Wheat and potato protein, coconut oil, heme, and some binders -- konjac and xanthan -- to bring it all together.Full Ingredient List: Water, Textured Wheat Protein, Coconut Oil, Potato Protein, Natural Flavors, 2% or less of: Leghemoglobin (Soy), Yeast Extract, Salt, Konjac Gum, Xanthan Gum, Soy Protein Isolate, Vitamin E, Vitamin C, Thiamin (Vitamin B1), Zinc, Niacin, Vitamin B6, Riboflavin (Vitamin B2), Vitamin B12.

New Ingredients

NEW RECIPE

We swapped wheat protein for soy, some coconut oil for sunflower, and introduced a new binder, methylcellulose. Beefier, better for you, and easier to handle. Full Ingredient List: Water, Soy Protein Concentrate, Coconut Oil, Sunflower Oil, Natural Flavors, 2% or less of: Potato Protein, Methylcellulose, Yeast Extract, Cultured Dextrose, Food Starch Modified, Soy Leghemoglobin, Salt, Soy Protein Isolate, Mixed Tocopherols (Vitamin E), Zinc Gluconate, Thiamine Hydrochloride (Vitamin B1), Sodium Ascorbate (Vitamin C), Niacin, Pyridoxine Hydrochloride (Vitamin B6), Riboflavin (Vitamin B2), Vitamin B12

(NUTRITION)

THE GOODS 

Both recipes deliver iron, protein and other important nutrients. With the new Impossible™ Burger, new ingredients means better numbers. Details below: original on the left, new on the right.

Nutrition Facts


Serving size4oz (113g)

Amount per serving
Calories290
% Daily Value*
Total Fat17g22%
Saturated Fat14g70%
Trans Fat0g
Cholesterol0mg0%
Sodium580mg25%
Total Carbohydrate7g3%
Dietary Fiber0g0%
Total Sugars<1g
Includes<1g Added Sugars2%
Protein27g28%
Vitamin D0mcg0%
Calcium28mg2%
Iron4mg20%
Potassium348mg8%
Thiamin21.7mg1810%
Riboflavin0.3mg25%
Niacin7mg45%
Vitamin B60.2mg10%
Folate75mcg DFE20%
Vitamin B122.9mcg120%
Phosphorus2mg0%
Zinc4mg35%

* The % Daily Value tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

Nutrition Facts


Serving size4 oz. (113g)

Amount per serving
Calories240
% Daily Value*
Total Fat14g18%
Saturated Fat8g40%
Trans Fat0g
Cholesterol0mg0%
Sodium370mg16%
Total Carbohydrate9g3%
Dietary Fiber3g11%
Total Sugars<1g
Includes<1g Added Sugars1%
Protein19g31%
Vitamin D0mcg0%
Calcium170mg15%
Iron4.2mg25%
Potassium610mg15%
Thiamin28.2mg2350%
Riboflavin0.4mg30%
Niacin5.3mg35%
Vitamin B60.4mg25%
Folate115mcg DFE30%
Vitamin B123mcg130%
Phosphorus180mg15%
Zinc5.5mg50%

* The % Daily Value tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

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