(LEARN MORE)

WHY WE CHANGED OUR RECIPE 

Our mission is to make meat from plants that’s better than meat from animals in every single way. We launched the original Impossible™ Burger in 2016. And the next day, we got back to work. This year, we launched a new recipe -- tastier, more nutritious, and all around better.

READ ON MEDIUM

(PACKAGING)

OUT OF THE BOX 

New recipe. New look. We revamped our packaging to help you know which recipe you’re serving. Double check your deliveries to make sure!

original-recipe-box

ORIGINAL RECIPE. ORIGINAL BOX.

Look familiar? If you have the original recipe, this is what your packaging will look like.

new-recipe-box

NEW RECIPE. NEW LOOK.

If you have the new recipe, expect confetti-covered packaging and a "Made From Plants" sticker on the box.

original-recipe
new-recipe

(INGREDIENTS)

ON THE INSIDE 

The new Impossible™ Burger is tastier, more nutritious and better than ever. Take a look below to see how the recipe has changed.

Original Ingredients

ORIGINAL RECIPE

We started with the basics. Wheat and potato protein, coconut oil, heme, and some binders -- konjac and xanthan -- to bring it all together. Full Ingredient List: Water, Textured Wheat Protein, Coconut Oil, Potato Protein, Natural Flavors, 2% or less of: Leghemoglobin (Soy), Yeast Extract, Salt, Konjac Gum, Xanthan Gum, Soy Protein Isolate, Vitamin E, Vitamin C, Thiamin (Vitamin B1), Zinc, Niacin, Vitamin B6, Riboflavin (Vitamin B2), Vitamin B12.

NEW RECIPE

We swapped wheat protein for soy, some coconut oil for sunflower, and introduced a new binder, methylcellulose. Beefier, better for you, and easier to handle. Full Ingredient List: Water, Soy Protein Concentrate, Coconut Oil, Sunflower Oil, Natural Flavors, 2% or less of: Potato Protein, Methylcellulose, Yeast Extract, Cultured Dextrose, Food Starch Modified, Soy Leghemoglobin, Salt, Soy Protein Isolate, Mixed Tocopherols (Vitamin E), Zinc Gluconate, Thiamine Hydrochloride (Vitamin B1), Sodium Ascorbate (Vitamin C), Niacin, Pyridoxine Hydrochloride (Vitamin B6), Riboflavin (Vitamin B2), Vitamin B12

New Ingredients

(CULINARY GUIDES)

COOKING WITH IMPOSSIBLETM  

Impossible™ Burger was made to be more than just a burger. With the new recipe, dream even bigger. Still cooking the original? We’ve got you covered. Check out our culinary guides to find out how to cook both.

THE ORIGINAL

THE NEW

(NUTRITION)

THE GOODS 

Both recipes deliver iron, protein and other important nutrients. With the new Impossible™ Burger, new ingredients means better numbers. Details below: original on the left, new on the right.

Nutrition Facts


Serving size4oz (113g)

Amount per serving
Calories290
% Daily Value*
Total Fat17g22%
Saturated Fat14g70%
Trans Fat0g
Cholesterol0mg0%
Sodium580mg25%
Total Carbohydrate7g3%
Dietary Fiber0g0%
Total Sugars<1g
Includes<1g Added Sugars2%
Protein27g28%
Vitamin D0mcg0%
Calcium28mg2%
Iron4mg20%
Potassium348mg8%
Thiamin21.7mg1810%
Riboflavin0.3mg25%
Niacin7mg45%
Vitamin B60.2mg10%
Folate75mcg DFE20%
Vitamin B122.9mcg120%
Phosphorus2mg0%
Zinc4mg35%

* The % Daily Value tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

Nutrition Facts


Serving size4 oz. (113g)

Amount per serving
Calories240
% Daily Value*
Total Fat14g18%
Saturated Fat8g40%
Trans Fat0g
Cholesterol0mg0%
Sodium370mg16%
Total Carbohydrate9g3%
Dietary Fiber3g11%
Total Sugars<1g
Includes<1g Added Sugars1%
Protein19g31%
Vitamin D0mcg0%
Calcium170mg15%
Iron4.2mg25%
Potassium610mg15%
Thiamin28.2mg2350%
Riboflavin0.4mg30%
Niacin5.3mg35%
Vitamin B60.4mg25%
Folate115mcg DFE30%
Vitamin B123mcg130%
Phosphorus180mg15%
Zinc5.5mg50%

* The % Daily Value tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

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