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INTERESTED IN IMPOSSIBLETM ?

Thinking about serving the Impossible™ Burger in your restaurant? Let's get to know each other. Fill out your info below to learn more.

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(CULINARY GUIDE)

COOKING WITH IMPOSSIBLETM

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If you can cook with ground beef, you can cook with Impossible™. For more tips and tricks on how to cook the new recipe, check out our culinary guide.

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(SUPPLY UPDATE)

NEED MORE IMPOSSIBLETM?

Demand for the Impossible™ is at an all-time high. We’re working hard to make more Impossible Burger -- fast. In the meantime, we put together some resources to help you make the most of the situation.

DON'T SERVE IMPOSSIBLE YET?

(FOH TRAINING)

HOW TO TALK ABOUT IMPOSSIBLETM

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There aren’t any products quite like Impossible meat. So we’ve put together some info to help you and your staff talk about it.

FOODSERVICE HowToTalkAboutImpossible

OUR RECIPE HISTORY

We changed the Impossible Burger this year. See how the current recipe compares to the original.

(MARKETING SUPPORT)

HELP IMPOSSIBLETM HELP YOU 

Plant-based food is the fastest growing food category today. It’s a movement, and we want you to profit from it. Below are some tools to help you sell Impossible in your restaurant.

CHECK IT OUT

(IMPOSSIBLE LOCATOR)

GET DISCOVERED.

More than half of the people who visit our website are looking for restaurants that serve Impossible. Make sure they can find you!

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