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THE NEW RECIPE IS HERE 

You’ve heard about the new Impossible™ Burger. Now’s your chance to serve it. To find out how and when the new recipe will arrive at your restaurant, reach out to your distributor.

ABOUT THE NEW RECIPE

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HAVE THE NEW RECIPE?

People are on the hunt for the new Impossible™ Burger. Make sure they know you have it! Once they find you, here’s a side-by-side to help you share the facts.

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COOKING WITH IMPOSSIBLETM

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If you can cook with ground beef, you can cook with Impossible™. For more tips and tricks on how to cook the new recipe, check out our culinary guide.

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THE NEW NEW IMPOSSIBLETM BURGER

"The original recipe was great. The new one will blow people's minds." – Pat Brown, CEO of Impossible Foods

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HOW TO TALK ABOUT IMPOSSIBLETM

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There aren’t any products quite like Impossible meat. So we’ve put together some info to help you and your staff talk about it.

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DON’T SERVE IMPOSSIBLETM YET?

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HELP IMPOSSIBLETM HELP YOU 

Plant-based food is the fastest growing food category today. It’s a movement, and we want you to profit from it. Below are some tools to help you sell Impossible in your restaurant.

CHECK IT OUT

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GET DISCOVERED.

More than half of the people who visit our website are looking for restaurants that serve Impossible. Make sure they can find you!

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ASK US ANYTHING 

You have questions? We have answers.

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ALL AROUND BETTER

THE NEW NEWIMPOSSIBLE™ BURGER

We just announced our new recipe and can’t wait to get it into your kitchen. Sign up here to get ordering instructions as soon as it’s available from your favorite food distributor.

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