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This Privacy Statement describes how Impossible Foods Inc. (“Impossible Foods,” “we,” “us” and “our”) collects, uses, discloses and stores information you provide to us when you participate in the Impossible Foods Consumer Panel (the “Panel”).

1. User Consent and Incorporation

PLEASE REVIEW THIS PRIVACY STATEMENT CAREFULLY. When you participate in the Panel, you consent to the collection and processing of your information as described in this Privacy Statement. By participating in the Panel, you accept the terms of this Privacy Statement, and our Panel Terms and Conditions and consent to our collection, use, disclosure and retention of your information as described in this Privacy Statement. 

2. Links to Other Sites and Services

During the course of the Panel, we may present you with links or information regarding third-party websites and services, such as social networks or other online platforms (a “Third Party Service”), with which we have no affiliation. A link to or other availability of any Third Party Service does not mean that we endorse it or the quality or accuracy of information presented on it. If you decide to use or visit a Third Party Service, you are subject to the privacy policy and practices of the third party that operates the Third Party Service and not this Privacy Policy. Without limiting the foregoing, Impossible Foods may use online survey tools provided by its Third Party Services. Your use of such third party online survey tools may be subject to that third party’s terms and conditions and privacy policy. Impossible Foods is not responsible for the terms and conditions or privacy policies of these third parties. We encourage you to read such terms and conditions and privacy policies relating to any Third Party Service that you use or visit.

3. Information We Collect and How We Collect It 

Surveys. Before we ask whether you’d like to participate in the Panel, we’d like to learn more about you. To do that, we have invited you to participate in an initial survey where we will ask you to provide information about yourself and how you interact with our products. For example, we may ask you about when you last purchased our products and from where, where you may want to see our products available in the future and what you eat and drink with Impossible Foods products. We may also ask you to confirm or provide certain personal information such as your preferred name, email and zip code, as well as demographic information about yourself, including your age, gender and household composition. Based on your responses to the initial survey, we may ask you to participate in the Panel. If you participate in the Panel, from time to time we may ask you to provide responses to other short surveys soliciting further information on what you think of our products, how you consume them and other Impossible Foods product-related information.

Events and Other In-Person Activities. If you are selected to participate in the Panel and decide to do so, we may also invite you to participate in certain events and product research activities. These events and activities may include buying and evaluating Impossible Foods products at various restaurants, participating in taste tests and attending other Impossible Foods events. At these events and activities, we will ask you to provide various information and feedback regarding Impossible Foods products and your purchase experiences.

4. How information is used

We may use the information we collect as a result of your participation in the Panel to facilitate your participation in the Panel and for our internal research and analysis purposes relating to our business, such as determining trends in consumption of our products and determining where our products may be in demand. We may combine the information you provide with information we collect from other sources and may aggregate or de-identify information as needed to enable our research and analysis. We may de-identify the information we collect and use such de-identified data for any lawful purpose. 

5. Sharing of Information

We may share and disclose information we collect as a result of your participation in the Panel as described at the time information is collected or as follows. 

With Third Party Service Providers Performing Services on Our Behalf. We share information, including personal information, with our service providers to perform the functions for which we engage them. For example, we use Third Party Services to provide online surveys to Panel participants and may use Third Party Services to store information we collect from Panel participants, provide data analysis and research services and send email and other communications to Panel participants.

 For Legal Purposes. We also may share information that we collect from users as needed to enforce our rights, protect our property or protect the rights, property or safety of others, or as needed to support external auditing, compliance and corporate governance functions. We will disclose personal information as we deem necessary to respond to a subpoena, regulation, binding order of a data protection agency, legal process, governmental request or other legal or regulatory process. We may also share personal information as required to pursue available remedies or limit damages we may sustain. 

Corporate Changes. We may transfer information, including your personal information, in connection with a merger, sale, acquisition or other change of ownership or control by or of us or any affiliated company (in each case whether in whole or in part). 

De-Identified Data. We may share de-identified data without restriction.

We will not share your information with third parties for those third parties marketing purposes. 

6. Security of Your Information

We employ reasonable security measures designed to protect the security of information you provide in connection with your participation in the Panel. However, no safeguards can ever be 100% effective. We are not responsible for any changes to or losses of information. Panel participants are responsible for maintaining the security of any password, user ID or other form of authentication used in connection with the Panel. 

7. Effective Date and Changes to Privacy Statement

The Effective Date of this Privacy Statement is set forth at the top of this webpage. We may change this Privacy Statement from time to time in our discretion. Changes will be posted to this webpage. We encourage you to return to this webpage frequently so that you are aware of our current privacy practices. Your continued participation in the Panel after the Effective Date constitutes your acceptance of the amended Privacy Statement. The amended Privacy Statement supersedes all previous versions.

8. Non-U.S. Residents

All personal information we collect in connection with the Panel is currently processed in the United States by us or by a party acting on our behalf. When you provide personal information to us in connection with the Panel, you consent to the transfer of your data to, and processing of your data in, the United States. 

9. Children

The Panel is only open to adults that meet certain Impossible Foods selection criteria. The Panel is not directed to or designed to attract any person under the age of 13. We do not knowingly collect or maintain personal information from any person under the age of 13 online or otherwise in connection with the Panel. 

10. Do Not Track

The third party service provider survey tools used by Impossible Foods in connection with the Panel do not support Do Not Track at this time. Do Not Track is a privacy preference that you can set in your web browser to indicate that you do not want certain information about your webpage visits collected across websites when you have not interacted with that service on the page. For all the details, including how to turn on Do Not Track, visit in a new tab).

11. Notices

Please send all questions, comments and notices regarding this Privacy Statement to: [email protected](opens in a new tab)

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