Impossible Foods makes delicious meat from plants, with a much smaller environmental footprint than meat from animals.
Our mission is to make the global food system truly sustainable by eliminating the need to make food from animals. Why? Animal agriculture occupies nearly half of the world’s land, is responsible for 15% of global greenhouse gas emissions and consumes 25% of the world’s freshwater. When we eat meat made from plants, we can drastically cut our carbon footprint, save water supplies and use a small fraction of the land.
We debuted our first product, Impossible™ Burger, in the U.S. in 2016, and we plan to commercialize additional meat, fish and dairy products around the world. Impossible Foods is based in California, and its products are available in tens of thousands of restaurants and retail stores across the U.S., Canada, Singapore, and Hong Kong. Now, we're excited to debut Impossible Burger in the Middle East with our restaurant partners in the United Arab Emirates.
MEET IMPOSSIBLE BURGER
To make Impossible™ products, we started with a simple question: “What makes meat taste like meat?” Then we took everything we know and love about meat, and made it even better – using plants. In our effort to understand what makes meat so delicious, we discovered that one molecule — heme — is primarily responsible for generating the unmistakable, craveable flavor and aroma of meat.
Today, we use heme as the “magic ingredient” that makes Impossible™ Burger unbelievably meaty.
HEALTH & NUTRITION
Impossible™ Burger, sizzles, cooks and tastes like beef from cows* -- but it’s made from plants, packed with nutrients, and much better for the planet. Plus, it’s kosher, halal and gluten-free certified.
JOIN THE MOVEMENT.
SAVE THE PLANET.
Everytime you eat Impossible Burger (instead of beef from a cow produced in the U.S.), you are using:
LESS GHG EMISSIONS
OUR RECIPE. SIMPLE INGREDIENTS.
Water, Soy Protein Concentrate, Coconut Oil, Sunflower Oil, Natural Flavors, 2% Or Less Of: Potato Protein, Methylcellulose, Yeast Extract, Cultured Dextrose, Food Starch Modified, Soy Leghemoglobin, Salt, Mixed Tocopherols (Antioxidant), Soy Protein Isolate, Vitamins and Minerals (Zinc Gluconate, Thiamine Hydrochloride (Vitamin B1), Niacin, Pyridoxine Hydrochloride (Vitamin B6), Riboflavin (Vitamin B2), Vitamin B12). Contains: Soy
Now Serving Impossible Burger
We're excited to partner with renowned local chefs to bring Impossible Burger to the UAE.
Chef Giovanni Ledon - Akira Back
Chef and Co-Founder Steve Flawith - Pickl
Chef Saradhi Dakara - The Maine
Available Near You
Find Impossible Burger at a restaurant near you, including:
GUIDE TO SELLING
Want more instructions on how to train your staff, write your menu and cook with Impossible™ Burger? Download our guides!
DELICIOUS, INNOVATIVE & AWARD-WINNING
Impossible products have won the hearts of chefs, food critics and consumers alike:
We have answers.
*In home usage studies, 69% of 704 U.S. consumers who cooked with Impossible™ Burger thought the taste was comparable to or better than ground beef from cows, and 78% of 407 U.S. consumers thought it sizzled like ground beef from cows.