Impossible™ Beef Made From Plants

Ground BeefMade From Plants

asmeatyAS PLANTSget

This is the beef made from plants that blew everyone’s mind when it hit the scene. It’s the better-for-the-planet one that makes meaty tacos, stir-fries, burgers, and that other dish you’re thinking of right now. Reminder: It’s not the animal version, everybody. It just really tastes like it.

Why Impossible™ Beef?

Unbelievably tasty

We could list a bunch of adjectives that describe the tastiness of Impossible Ground Beef Made From Plants, like meaty, savory, juicy, beefy, delicious and totally craveable. Or we could just leave this stat right here: 70% of US beef eaters said the Impossible Burger tastes as good as, or better than, the animal version.¹

Nutrient-Packed

We’re not just all about delicious meatiness. Big, impressive nutritional numbers are big for us too. And this beef made from plants is coming in strong with 19g of protein, 5g fiber (13g total fat) and 0mg cholesterol per serving. Nice. But those are just the highlights—check that nutrition panel for even more.

Source of Vitamins & Minerals
Gluten Free
No animal hormones or antibiotics

19G protein per serving
0MG Cholesterol (See nutrition panel for saturated fat content)
6G saturated fat compared to 9g in a 4oz serving of 80/20 ground beef from cows

Quality Ingredients

As we might have mentioned a thousand times, our ground beef is made from plants. Our ingredients come from lovely plants like soybeans, sunflowers, and coconuts—farm-grown in the warm sun. You know…plants. Everyone’s a fan. So feel free to feel good about every meaty, delicious bite.

Compared to animal beef produced in the US, Impossible Beef uses approximately³

92%LESS WATER

91%LESS GHG EMISSIONS

96%LESS LAND

Aug & Dec 2021 in-home use tests with 259 US consumers.
USDA 80/20 animal ground beef
Impossible Beef US LCA (2022).

LOCATOR

Where can you find us? This map knows. And it can even give you directions to all the Impossible products from plants you could want.

Get Directions

Find helpFAQ

We’ve got answers to the most common questions about our products, preparation methods, nutrition–you name it.

Is plant-based protein as high quality as animal-derived protein?

Our products' major source of protein is soy protein concentrate, which is a good source of fiber, as well as folate, copper, magnesium, manganese, molybdenum, potassium, phosphorus, and iron, but most importantly, it’s the only commonly consumed plant protein that’s comparable in quality to animal protein. Want the details? Click here.

Is Impossible Beef processed?

Almost everything we eat is processed in some way. For example: blending, mixing, cooking, or baking are all "processes" that change a food from its raw, natural state. Our products are made by mixing carefully selected ingredients derived from plants or by fermentation, to create something unique and delicious. Want the details? Click here.

Do your products contain gluten?

Impossible™ Chicken Nuggets Made From Plants do contain gluten. Impossible™ Beef Made From Plants, however, does not. We encourage you to review our ingredient labels regularly, as we are continually working to improve the taste and nutrition of Impossible™ products, including through periodic recipe updates. Want the details? Click here.

Are your products Halal or Kosher?

Impossible Foods makes products for everyone, including those with religious dietary restrictions -- Impossible™ Beef is Halal and Kosher certified. Impossible™ Chicken Nuggets Made From Plants are not Halal or Kosher certified at this time. Want the details? Click here.