Having Impossible on the menu lifts health conscious brand perception 4x and innovative brand perception 2x among our restaurant partners. 63% of Impossible trialists in the US would be more likely to visit the restaurant if they offered Impossible products.*
*Plant-Based Market State of the Industry Jan 2021.
What They
90% of Impossible US consumers eat meat.¹
of Impossible™ US trialists are willing to switch restaurant brands based on the plant-based meat they serve.²
of US consumers would be more likely to visit the restaurant again if they had Impossible products.³
Creating Limitless Menu Items is Easy
Chefs love Impossible products because they perform like animal-derived meat in a variety of dishes, from burgers to tacos, breakfast sandwiches, pizza, and more! Everyone wins.
Meet Our Products
Discover our portfolio of plant-based products. Learn about our nutritionals, how to cook our products, their reduced impact on the planet and how you can drive sales with Impossible on menu!
Beef Made From Plants
Chicken Made From Plants
Impossible products deliver incredible results
90% of Impossible consumers in the US eat meat¹ and 70% of US consumers say that our beef tastes as good or better than ground beef from cows.⁴
Sep 2023 Impossible Foods Brand Tracker.
Nov 2021 - Feb 2022 Impossible x MFour “In the Wild FS” Consumer Survey, n=859 (Gen), n=323 (Triers).
Drivers and Barriers to Trial, FoodService, MFour, June 2020.
Aug & Dec 2021 in-home use tests with 259 US consumers
IRI Total US MULO YTD End 3.17.24 and Circana/SupplyTrack®, 3M end Feb ‘24. Meat Analogues <250 units, velocities.
Subscribe to our newsletter
Sign up to stay updated on the latest Impossible™ recipes and product releases