Serve Impossible in Your Restaurant

Meet Your Customers' Newest Obsession

Add To Your Menu

Our products are carried by more than 45,000 foodservice locations globally.

Having Impossible on the menu lifts health conscious brand perception 4x and innovative brand perception 2x among our restaurant partners. 63% of Impossible trialists in the US would be more likely to visit the restaurant if they offered Impossible products.*

*Plant-Based Market State of the Industry Jan 2021.

Giving Customers What They Want

90%

90% of Impossible US consumers eat meat.¹

46%

of Impossible™ US trialists are willing to switch restaurant brands based on the plant-based meat they serve.²

84%

of US consumers would be more likely to visit the restaurant again if they had Impossible products.³

Creating Limitless Menu Items is Easy

Chefs love Impossible products because they perform like animal-derived meat in a variety of dishes, from burgers to tacos, breakfast sandwiches, pizza, and more! Everyone wins.

Meet Our Products

Discover our portfolio of plant-based products. Learn about our nutritionals, how to cook our products, their reduced impact on the planet and how you can drive sales with Impossible on menu!

Beef Made From Plants

Chicken Made From Plants

Impossible products deliver incredible results

90% of Impossible consumers in the US eat meat¹ and 70% of US consumers say that our beef tastes as good or better than ground beef from cows.⁴

Impossible Burger
  1. Sep 2023 Impossible Foods Brand Tracker.

  2. Nov 2021 - Feb 2022 Impossible x MFour “In the Wild FS” Consumer Survey, n=859 (Gen), n=323 (Triers).

  3. Drivers and Barriers to Trial, FoodService, MFour, June 2020.

  4. Aug & Dec 2021 in-home use tests with 259 US consumers

  5. IRI Total US MULO YTD End 3.17.24 and Circana/SupplyTrack®, 3M end Feb ‘24. Meat Analogues <250 units, velocities.

Get in touch

You've Come to the Right Place

Serve the consumers asking for plant-based meals, at your restaurant. Join our global food network of >45,000 businesses and locations selling Impossible.

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