Everyone loves meat because it’s so delicious, not because of where it comes from. Luckily, we live in a time in history when it’s possible to skip the animal and produce everyone’s favorite food from something way better: you guessed it…plants!
*Compared to animal meat
This breakthrough couldn’t have come at a better time
You probably already know about the effects animal agriculture has had on the environment for decades. Back in 2011, those effects were the urgent call to action that led us to start Impossible Foods.
Answering the planet’s most pressing crisis
We gave ourselves an impossible mission (pun intended): to make tasty products packed with nutrients that are better for the planet and for animals. The rest is history. Kidding, check out our timeline.
Trailblazing the delicious, more sustainable food scene since 2011
Today, our mission to make meaty meat from plants is an incredibly successful reality. Scroll to find out how we got here.
Instead of panicking, our founder set out on the mission to make delicious, mouthwateringly juicy meat a better way for people and the planet: from plants. And that is exactly what happened.
In 2011, Pat Brown realized something: people love eating meat, but how it’s made is a big problem.
The Impossible Burger debuted in the award-winning restaurants of four top chefs: David Chang, Traci Des Jardins, Tal Ronnen and Chris Cosentino.
The Burger That Launched a Movement
2016We launched the Impossible Burger at Momofuku in NYC. Pretty soon after, we gained recognition and partnered with influential chefs and national restaurants eager to join the mission.
We launched our first product in the US: The Impossible Burger.
Then we hatched Impossible Chicken Made From Plants
2021And in 2021, it worked. A whopping 81% of US consumers say Impossible Nuggets taste as good or better than animal-based chicken nuggets.¹
We didn’t just set out to make a chicken substitute, we made it better.
But we were hungry for more change
2023In 2023, our dream of having a hot dog without all the bad bits became reality. We launched in NYC in a hot dog cart, and it’s only picked up steam since. We can't wait to bring it to the UAE!
We launched our most ambitious product yet: the Impossible Hot Dog.
Our
We're always looking for new ways to make nutrient-packed, savory products made from plants that are better for the planet.
We strive to make delicious food from plants that’s nutrient-packed, better for the planet, and way better for animals.
1. Based on a US national in-home usage test with 103 US consumers in July 2022.
Impossible products use
*Compared to meat from animals
LessWater
LessEmission
LessLand
*Compared to meat from animals. Based on US animal production.
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