Impossible™ Beef Made From Plants:
as much protein
as animal beef
BETTER FOR THE PLANET
96% less land, 92% less water, and 91% less GHG
emissions than animal beef produced in the US***
* ImpossibleTM Beef Made From Plants vs USDA 80/20 ground meat (113g serving). See nutrition information for fat content
** In Aug & Dec 2021 in-home use tests, over two-thirds of 259 beef-eating consumers said Impossible Beef tasted as good or better than animal beef.
*** Impossible Foods Life Cycle Assessment of Impossible Beef (ISO compliant; WSP, 2022)
Meet Impossible Foods
We took everything we know and love about meat, and made it even better – using plants. In our effort to understand what makes meat so delicious, we discovered that one molecule — heme — is primarily responsible for generating the unmistakable, craveable flavour and aroma of meat.
Today, we use heme as the “magic ingredient” that makes many of our products unbelievably meaty.
Now Serving ImpossibleTM products
We're excited to partner with renowned local chefs to bring ImpossibleTM Products to the Middle East.