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IMPOSSIBLETM BEEF MADE FROM PLANTS

Our first product, made from plants for people who love minced beef -- with the delicious taste you know and love.

(CHECK OUT WHAT'S INSIDE)
Protein

Soy proteins deliver that meaty bite and essential nutrition. Curious about soy? Here’s what our VP of Nutrition has to say.

All About Soy

Turns out the key to meat flavour is the same molecule that makes it a good source of iron: heme. Yeast extract (a natural flavor) adds a savory kick.

All About Heme

Coconut and sunflower oils give Impossible Beef its juicy sizzle.

Methylcellulose (E461), a culinary binder commonly found in ice cream, sauces, and jams, and food starch, a carbohydrate commonly found in foods like canned soup, bring it all together.

START EXPERIENCING IMPOSSIBLE BEEF

Impossible Beef at your Local Grocery

Impossible Beef is available at grocery stores across New Zealand and it’ll be arriving in even more places soon!

GET A TASTE OF IMPOSSIBLE BEEF

Want to try Impossible Beef? From meat pies, stir-fry, burgers, tacos, and dumplings, you can enjoy Impossible Beef in your favourite restaurant dishes.

 

PRODUCT DETAILS

Water, Plant Protein (21%) (Soy), Sunflower Oil, Coconut Oil, Thickener (INS 461), Glutamic Acid, Natural Flavours, Cultured Dextrose, Modified Starch, Yeast Extract, Soy Leghemoglobin (genetically modified), Salt, Antioxidant (INS 307b), Vitamins and Minerals (Zinc Gluconate, Niacin (Vitamin B3), Thiamine Hydrochloride (Vitamin B1), Pyridoxine Hydrochloride (Vitamin B6), Riboflavin (Vitamin B2), Vitamin B12).

Contains: Soy

Perishable: keep refrigerated or frozen. Thaw in refrigerator for 24 hours. Product will keep for up to 10 days thawed and unopened. Once opened, use within 3 days, or re-freeze and use by date on package.

(Made from Plants)

Cook It Like Beef Mince

Impossible Beef is made from plants for people who love meat. You can make plant-based versions of your favourite minced beef recipes! Impossible Beef is savory, juicy, and mouthwatering. Plus, you can cook it like beef mince so you can use it on all of your favourite dishes. You can crumble it, grill it, bake it, sauté it and more.

ENDLESS POSSIBILITIES

Burgers are just the beginning -- anything you can make with minced beef you can make with Impossible Beef.

ImpossibleTM Gyro

30 min
  • 3Servings
  • 19Ingredients
  • Super Easy
impossible™ gyro
Impossible Foods Shepherd's Pie Recipe made with Impossible Burger Simple Ground Beef Recipes

ORIGINAL IMPOSSIBLETM COTTAGE PIE RECIPE

80 min
  • 4Servings
  • 17Ingredients
  • Not Too Tricky
original impossible™ cottage pie recipe
Impossible™ Quesadillas made with Impossible™ Burger

ImpossibleTM Quesadillas

50 min
  • 4Servings
  • 19Ingredients
  • Super Easy
impossible™ quesadillas

(YOUR IMPACT)

JOIN THE MOVEMENT. SAVE THE PLANET.

Eating Impossible Beef Made From Plants instead of beef from a cow (produced in Australia) means your environmental footprint is much lower: less land and water, and lower greenhouse gas emissions.

LESS LAND
LESS GHG EMISSIONS
LESS WATER

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PUT YOUR RESTAURANT ON THE MAP

Consumers everywhere love Impossible Beef. Give them what they want by adding it to your menu! Learn how Impossible Beef can boost your business. Available as beef mince or patties!

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