IMPOSSIBLETM BEEF MADE FROM PLANTS
Our first product, made from plants for people who love minced beef -- with the delicious taste you know and love.
(CHECK OUT WHAT'S INSIDE)
Soy proteins deliver that meaty bite and essential nutrition. Curious about soy? Here’s what our VP of Nutrition has to say.
Turns out the key to meat flavour is the same molecule that makes it a good source of iron: heme. Yeast extract (a natural flavor) adds a savory kick.
Coconut and sunflower oils give Impossible Beef its juicy sizzle.
Methylcellulose (E461), a culinary binder commonly found in ice cream, sauces, and jams, and food starch, a carbohydrate commonly found in foods like canned soup, bring it all together.
START EXPERIENCING IMPOSSIBLE BEEF
Impossible Beef at your Local Grocery
Impossible Beef is available at grocery stores across New Zealand and it’ll be arriving in even more places soon!
GET A TASTE OF IMPOSSIBLE BEEF
Want to try Impossible Beef? From meat pies, stir-fry, burgers, tacos, and dumplings, you can enjoy Impossible Beef in your favourite restaurant dishes.
Water, Soy Protein Concentrate, Sunflower Oil, Coconut Oil, Thickener (INS 461), Glutamic Acid, Natural Flavours, Cultured Dextrose, Modified Starch, Yeast Extract, Soy Leghemoglobin (genetically modified), Salt, Antioxidant (INS 307b), Soy Protein Isolate, Vitamins and Minerals (Zinc Gluconate, Niacin (Vitamin B3), Thiamine Hydrochloride (Vitamin B1), Pyridoxine Hydrochloride (Vitamin B6), Riboflavin (Vitamin B2), Vitamin B12).
STORAGE AND HANDLING
Perishable: keep refrigerated or frozen. Thaw in refrigerator for 24 hours. Product will keep for up to 10 days thawed and unopened. Once opened, use within 3 days, or re-freeze and use by date on package.
(Made from Plants)
Cook It Like Beef Mince
Impossible Beef is made from plants for people who love meat. You can make plant-based versions of your favourite minced beef recipes! Impossible Beef is savory, juicy, and mouthwatering. Plus, you can cook it like beef mince so you can use it on all of your favourite dishes. You can crumble it, grill it, bake it, sauté it and more.
DON'T JUST TAKE OUR WORD FOR IT
If you wouldn't have told me this was a plant based burger, I would have 100% believed it was beef. My daughter was convinced it was a real ground beef patty, slipped in to confuse us.
Burgers are just the beginning -- anything you can make with minced beef you can make with Impossible Beef.
ImpossibleTM Gyro Recipe
- Super Easy
JOIN THE MOVEMENT. SAVE THE PLANET.
Eating Impossible Beef Made From Plants instead of beef from a cow (produced in Australia) means your environmental footprint is much lower: less land and water, and lower greenhouse gas emissions.
LESS GHG EMISSIONS
(NOT SERVING YET?)
PUT YOUR RESTAURANT ON THE MAP
Consumers everywhere love Impossible Beef. Give them what they want by adding it to your menu! Learn how Impossible Beef can boost your business. Available as beef mince or patties!