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Why Impossible™ Beef?
Unbelievably tasty
We could list a bunch of adjectives that describe the tastiness of Impossible Mince like meaty, savory, juicy, beefy, delicious and totally craveable. Or we could just leave this stat right here: 70% of US beef eaters said the Impossible Burger tastes as good as, or better than, the animal version.¹
Nutrient-Packed
We’re not just all about delicious meatiness. Big, impressive nutritional numbers are big for us too. And this beef made from plants is coming in strong with 18.9g of protein and 5.4g fibre per serving. Nice. But those are just the highlights—check that nutrition panel for even more.
18.9G protein per serving
5.9G saturated fat compared to 9g in a 100g serving of 82% meat/15% fat animal beef mince
GOOD Source of Iron
Quality Ingredients
As we might have mentioned a thousand times, our beef mince is made from plants. Which means it's made from lovely plants like soybeans, sunflowers, and coconuts—farm-grown in the warm sun. You know…plants. Everyone’s a fan. So feel free to feel good about every meaty, delicious bite.
Compared to beef from a cow produced in Australia, Impossible Beef Uses approximately²
69% LESS WATER
88% LESS GHG EMISSIONS
95%LESS LAND
Aug & Dec 2021 in-home use tests with 259 US consumers.
Impossible Beef AUS LCA (2022).
Where can you find us? This map knows. And it can even give you directions to all the Impossible products from plants you could want.
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The truth is that almost everything we eat (from applesauce to yogurt) is a combination of nature and science; it’s all a process, often including blending, mixing, fermentation, or baking. Our products are processed by mixing carefully selected ingredients, derived from plants or by fermentation, to create something unique and delicious. Check out our blog post to learn more about processing. Want the details? Click here.
Impossible™ Beef Mince Made From Plants and Impossible™ Pork Made From Plants have no gluten-containing ingredients. Impossible™ Chicken Nuggets Made From Plants do contain gluten. We encourage you to review our ingredient labels regularly, as we are continually working to improve the taste and nutrition of Impossible™ products, including through periodic recipe updates. Please note the regulations in Australia and New Zealand differ for ‘gluten free’ and our products in those markets that have no gluten-containing ingredients will include the disclaimer “May contain traces of gluten” on packaging instead. Want the details? Click here.
All of our products contain soy. Impossible™ Chicken Nuggets Made From Plants also contain wheat. None of our products contain dairy, eggs, fish, peanuts, tree nuts, lupin, sulphites and sesame or shellfish, and they’re safe for those with alpha-gal syndrome. All of our products contain alliums. If you do not wish to consume alliums, you should not consume Impossible products. If you’re extremely allergic to potatoes and typically avoid potato starch, you may also want to avoid Impossible Chicken Nuggets. Want the details? Click here.
We strive to make foods that can be enjoyed by everyone, including those with religious dietary restrictions. Impossible™ Beef Made From Plants is Halal and Kosher certified. Please note that Impossible™ Pork Made From Plants and Impossible™ Chicken Nuggets Made From Plants are not Halal or Kosher certified at this time. Want the details? Click here.
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