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The New School BBQ

Broaden your BBQ horizons this summer with ImpossibleTM Beef Made From Plants. Perfect for all meat lovers, flip them just like any burger you’d put on the barbie.

OUR PRODUCTS

To make Impossible™ products, we started with a simple question: “What makes meat taste like meat?” Then we took everything we know and love about meat, and made it even better – using plants. In our effort to understand what makes meat so delicious, we discovered that one molecule — heme — is primarily responsible for generating the unmistakable, craveable flavour and aroma of meat.

Today, we use heme as the “magic ingredient” that makes Impossible Beef unbelievably meaty.

Impossible Burger hero image griddle plant based burger with green background Plant Based Protein Foods

NUTRITION

Impossible Beef is unbelievably mouthwatering, delicious, and made for people who love meat. Plus, it’s kosher, halal and gluten-free certified.

Nutritional Icons protein antibiotics iron saturated fat horizontal

Now Serving Impossible Beef

We're excited to partner with renowned local chefs to bring Impossible Beef to New Zealand.

Creative & CEO, Mimi Gilmour from Burger Burger restaurant

Burger Burger - Creative & CEO, Mimi Gilmour

Image of Impossible™ Pita from Fatima's restaurant

Fatima's - ImpossibleTM Beef Chawarma

Image of Impossible™ Mince & Cheese Pies from Ashby Cafe

Ashby Cafe - ImpossibleTM Mince & Cheese Pies

Blue background with a world map on the right in beige. Blue background with a world map on the right in beige.

(FIND IMPOSSIBLE BEEF)

COME GET IT!

All this scrolling got you hungry? Find the restaurants and grocery stores that offer Impossible products near you! Click below to find the closest one.

(WHY WE DO IT)

TO HELP SAVE EARTH

The core of our mission is aimed at making the food system truly sustainable by 2035. By eating meat made from plants (instead of meat made from animals), we can drastically cut our carbon footprint, save water supplies and help ensure that our planet is here not just tomorrow -- but for future generations. With Impossible Beef, it’s never been more delicious to save the planet.

(NOT SERVING YET?)

PUT IT ON YOUR MENU

Consumers can't get enough of ImpossibleTM products. You can grow your business by serving it at your restaurant.

ASK US ANYTHING

You have questions? We have answers.

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