FOR THE
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Why Impossible™ Burger?
Unbelievably Tasty
Have we mentioned that 4 out of 5 people who try Impossible Burgers like them?¹ But you should probably try them for yourself. It’s easy, especially since these are already in patty form. Toss these on the grill, grab a bun, some toppings and announce, “It’s hot & juicy beef o’clock!"
Nutrient-Packed
“But, protein!” These patties have you covered with 18.9g per serving. And we’ve got other numbers you’ll love, like 5.4g fibre per serving. Wait, dietary fibre in your burger before one leaf of lettuce hits it? What a world we live in. Check the nutrition panel for more.
18.9G protein per serving
5.2G saturated fat compared to 9g in a 100g serving of 82% meat/15% fat animal beef mince
GOOD Source of Iron
Quality Ingredients
As we might have mentioned a thousand times, our beef mince is made from plants. Which means it's made from lovely plants like soybeans, sunflowers, and coconuts—farm-grown in the warm sun. You know…plants. Everyone’s a fan. So feel free to feel good about every meaty, delicious bite.
Compared to beef from a cow produced in Australia, Impossible Burger Patties use²
LESSWATER
LESSGHG EMISSIONS
LESSLAND
Rounded average based on combined Aug 2021 & Dec 2021 in-home use tests with 259 meat-eating US consumers.
Impossible Beef AUS LCA (2022).
Grounded in
Where can you find us? This map knows. And it can even give you directions to all the Impossible meat from plants you could want.
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The truth is that almost everything we eat (from applesauce to yogurt) is a combination of nature and science; it’s all a process, often including blending, mixing, fermentation, or baking. Our products are processed by mixing carefully selected ingredients, derived from plants or by fermentation, to create something unique and delicious. Check out our blog post to learn more about processing. Want the details? Click here.
Impossible™ Beef Mince Made From Plants and Impossible™ Pork Made From Plants have no gluten-containing ingredients. Impossible™ Chicken Nuggets Made From Plants do contain gluten. We encourage you to review our ingredient labels regularly, as we are continually working to improve the taste and nutrition of Impossible™ products, including through periodic recipe updates. Please note the regulations in Australia and New Zealand differ for ‘gluten free’ and our products in those markets that have no gluten-containing ingredients will include the disclaimer “May contain traces of gluten” on packaging instead. Want the details? Click here.
All of our products contain soy. Impossible™ Chicken Nuggets Made From Plants also contain wheat. None of our products contain dairy, eggs, fish, peanuts, tree nuts, lupin, sulphites and sesame or shellfish, and they’re safe for those with alpha-gal syndrome. All of our products contain alliums. If you do not wish to consume alliums, you should not consume Impossible products. If you’re extremely allergic to potatoes and typically avoid potato starch, you may also want to avoid Impossible Chicken Nuggets. Want the details? Click here.
We strive to make foods that can be enjoyed by everyone, including those with religious dietary restrictions. Impossible™ Beef Made From Plants is Halal and Kosher certified. Please note that Impossible™ Pork Made From Plants and Impossible™ Chicken Nuggets Made From Plants are not Halal or Kosher certified at this time. Want the details? Click here.
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