Serve Impossible in Your Restaurant

Meet Your Customers' Newest Obsession

Our products are carried by more than 45,000 foodservice operators globally.¹

Having Impossible on the menu lifts health conscious brand perception 4x and innovative brand perception 2x among our US restaurant partners. 63% of Impossible US trialists would be more likely to visit the restaurant if they offered Impossible products.*

*Plant-Based Market State of the Industry Jan 2021.

GivingCustomersWhat TheyWant

33%

1 in 3 New Zealanders are eating less or no meat at all.²

46%

of US Impossible™ trialists are willing to switch restaurant brands based on the plant-based meat they serve.³

84%

Would be more likely to visit the restaurant again if they had Impossible products.⁴

Creating Limitless Menu Items is Easy

Chefs love Impossible products because they perform like animal-derived meat in a variety of dishes, from burgers to tacos, breakfast sandwiches, pizza, and more! Everyone wins.

Meet Our Products

Discover our portfolio of plant-based meat. Learn about our nutritionals, how to cook our products, their positive impact on the planet and how you can drive sales with Impossible on menu!

Chicken Made From Plants

Beef Made From Plants

Pork Made From Plants

Impossible productsdeliverincredibleresults

88% of Impossible Foods’ consumers in AUS/NZ identify as meat-eaters¹ and 70% of US consumers say that our beef tastes as good or better than ground beef from cows.⁵

Based on Circana, SupplyTrack data including participating broadline distributors in 3 months ending June 2024 and brands tracked, excluding Large Chain operators (250+ units).
November 2021 Impossible Foods Brand Tracker, ANZ.
Nov 2021 - Feb 2022 Impossible x MFour “In the Wild FS” Consumer Survey, n=859 (Gen), n=323 (Triers).
Drivers and Barriers to Trial, FoodService, MFour, June 2020.
Aug & Dec 2021 in-home use tests with 259 US consumers.
IRI Total US MULO YTD End 3.17.24 and Circana/SupplyTrack®, 3M end Feb ‘24. Meat Analogues <250 units, velocities.
Mintel AUS vegan food trends in 2021.
See our Impossible Chicken Nuggets AUS LCA (2023) and Pork & Beef AUS LCA (2022) for details on reduced GHG emissions and land and water use compared to their animal counterparts produced in Australia.

Get in touch

Request a sample or reach out for ordering support

Serve the consumers asking for plant-based meals, at your restaurant. Join our global food network of >45,000 businesses and locations selling Impossible.

hasAutomatedFormSection

is_b2b

First Name

Last Name

Mobile Phone Number

What type of business do you run?

Are you an existing customer?

Company details

Enter here

Number of locations

Primary Distributor

Preferred distributor (other)

Product Timeline

Please send me emails about Impossible Foods' products and services. Consent is not a condition of purchase. If I'm located outside of the United States, I consent to my information being transferred to Impossible Foods in the United States.