FOOD FOR THOUGHT
We started with a simple question: “What makes meat taste like meat?” Then we took everything we know and love about meat, and made it even better – using plants.
(WHY WE DO IT)
TO SAVE EARTH
By eating meat made from plants instead of meat made from animals, we can drastically cut our carbon footprint, save water supplies and help ensure that our precious Earth is here not just tomorrow but for future generations. With Impossible Beef, it’s never been more delicious to save the planet.