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(IN GROCERY)

DO THE IMPOSSIBLE. NOW IN STORES.

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Now that Impossible Burger is available in grocery stores, you can use it in all your favorite recipes. Get ready to fire up the grill and share the Impossible where food tastes best -- at home.

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(EAT THE IMPOSSIBLE)

FOOD FOR THOUGHT

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We started with a simple question. “What makes meat taste like meat?” Then we took everything we know and love about meat, and made it even better – using plants.

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(NOT SERVING YET?)

PUT IMPOSSIBLE ON YOUR MENU

Consumers everywhere are asking for Impossible. Now’s your chance to grow your business by adding it to your menu.

(THE WHY)

MISSION IMPOSSIBLE

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Why make meat from plants? For all the mouthwatering flavor and only a tiny fraction of the environmental impact of meat from cows. Eat up. Save Earth.

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Sizzling burgers on a cooktop with one of them getting flipped. Yum!

LATEST FROM IMPOSSIBLE

CNN OSI Announcement

CNN

IMPOSSIBLE CAN'T MAKE ITS MEATLESS FOOD FAST ENOUGH

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(FIND THE IMPOSSIBLE)

HEY! YOU OVER THERE.

All this scrolling got you hungry? See the restaurants serving the Impossible Burger near you. Click below to find the closest one.

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