THE IMPOSSIBLETM IS CLOSER THAN YOU THINK.

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(EAT IMPOSSIBLE)

FOOD FOR THOUGHT

We started with a simple question. “What makes meat taste like meat?” Then we took everything we know and love about meat, and made it even better – using plants.

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Consumers can't get enough of Impossible products. You can grow your business by serving it at your restaurant.

(THE WHY)

MISSION IMPOSSIBLE

Why make meat from plants? For all the mouthwatering flavor and only a tiny fraction of the environmental impact of meat from cows. Eat up. Save Earth.

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Impossible™: The Cookbook

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