Cattle production is responsible for about 80% of deforestation in the Amazon rainforest and over 45% of Earth's ice-free land surface is used for animal agriculture. To protect planet earth, and ourselves, we need to find new ways to eat the meat and dairy products we love, without using animals.
The plate-to-planet connection is the idea that big changes can start on something as small as the food you eat.
World Environment Day (June 5) reminds us about how the food we choose to put on our plate has a direct impact on the planet. From June 5-14, 2021, we've partnered with One Tree Planted(opens in a new tab) to plant a tree for every Impossible™ menu item ordered at any of our participating restaurants. We’re planting trees because restoring nature helps fight climate change, and helps restore our ecosystem by providing important habitat for amazing wildlife.
BE GOOD TO YOUR TASTEBUDS AND THE PLANET
Every time you eat Impossible™ Beef Made From Plants (instead of beef from a cow), you use:
Less GHG Emissions
Measure Your Environmental Footprint
The best way to reduce your carbon footprint, limit global warming, halt the collapse of biodiversity, save wildlife and ensure enough clean water for all of us is to ditch meat from animals. The good news is, you can replace it with something that tastes just as delicious. Use our environmental impact calculator to understand how you can reduce your water, land, and greenhouse gas emission footprint by choosing Impossible™ products over meat from animals.
From June 5-14, discover Impossible™ dishes at your favorite restaurants and plant a tree for every dish ordered.