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Introducing ImpossibleTM Beef and Chicken

Now available in the Middle East

Impossible™ Beef Made From Plants:

19G PROTEIN*

as much protein
as animal beef

CRAVEABLE TASTE**

that meat
lovers love

BETTER FOR THE PLANET

96% less land, 92% less water, and 91% less GHG
emissions than animal beef produced in the US***

* ImpossibleTM Beef Made From Plants vs USDA 80/20 ground meat (113g serving). See nutrition information for fat content

** In Aug & Dec 2021 in-home use tests, over two-thirds of 259 beef-eating consumers said Impossible Beef tasted as good or better than animal beef.

*** Impossible Foods Life Cycle Assessment of Impossible Beef (ISO compliant; WSP, 2022)

(What's Inside)

Meet Impossible Foods

We took everything we know and love about meat, and made it even better – using plants. In our effort to understand what makes meat so delicious, we discovered that one molecule — heme — is primarily responsible for generating the unmistakable, craveable flavour and aroma of meat.

Today, we use heme as the “magic ingredient” that makes many of our products unbelievably meaty.

Impossible Burger made from plants on a flat top grill sizzling in bubbling fat
Impossible Burger made from plants on a flat top grill sizzling in bubbling fat

Now Serving ImpossibleTM products

We're excited to partner with renowned local chefs to bring ImpossibleTM Products to the Middle East.

Image of Chef Giovanni Ledon at Akira Back Restaurant

Chef Giovanni Ledon - Akira Back

Image of Chef Steve Flawith from Pickl restaurant

Chef and Co-Founder Steve Flawith - Pickl

Image of Chef Saradhi Dakara at The Maine Restaurant

Chef Saradhi Dakara - The Maine

Image of Impossible Burger Patties and Brick Packages for a Restaurant OperatorImage of Impossible Burger Patties and Brick Packages for a Restaurant Operator

PUT IT ON YOUR MENU

Consumers can't get enough of ImpossibleTM products. You can grow your business by serving it at your restaurant.

Email a distributor at [email protected]

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