Skip to main content.

IMPOSSIBLETM BEEF MADE FROM PLANTS, MINCE, 340 G PACK

Impossible™ Beef is deliciously satisfying and perfect for use in your favourite recipes—bolognese, tacos, meatballs, stir-fry and more! Impossible Beef cooks on any surface, and in any way minced beef is cooked. You can grill it, char it, steam it or add it to your stir-fry!

A 113 g serving of Impossible Beef has numerous benefits, including:

  • 18.8 g protein

  • Good source of iron, fibre and B vitamins (Niacin and B12)

  • No animal antibiotics or hormones

  • Gluten-free certified

  • Kosher and halal certified

    • Additionally, Impossible Beef is made with fewer natural resources (water and land) and results in fewer greenhouse gas emissions than conventional minced beef from cows.

    Find In Store
    Nutritional Icons protein antibiotics iron saturated fat horizontalNutritional Icons protein antibiotics iron saturated fat horizontal

    Product Details

    Ingredients: Water, Plant Protein (21%) (Soy), Sunflower Oil, Coconut Oil, Thickener (INS 461), Glutamic Acid, Natural Flavours, Cultured Dextrose, Modified Starch, Yeast Extract, Soy Leghemoglobin (genetically modified), Salt, Antioxidant (INS 307b), Vitamins and Minerals (Zinc Gluconate, Niacin (Vitamin B3), Thiamine Hydrochloride (Vitamin B1), Pyridoxine Hydrochloride (Vitamin B6), Riboflavin (Vitamin B2), Vitamin B12).

    Contains: Soy

    Perishable: keep refrigerated or frozen. Thaw in refrigerator for 24 hours. Product will keep for up to 10 days thawed and unopened. Once opened, use within 3 days, or re-freeze and use by date on package.

    (OUR RECIPE)

    WITH LOVE. FROM EARTH.

    Image of Impossible Beef ingredients including soy protein, heme, coconut oil, sunflower oil, vitamins and cellulose

    COOKS LIKE BEEF MINCE

    Made from plants for people who love meat. Impossible Beef is savoury, juicy, and mouthwatering. You can cook it like beef mince so you can make plant-based versions of all your favourite dishes. You can shape it into patties, crumble it, grill it, bake it, sauté it and more.

    It's easy to cook with Impossible Beef you can use a BBQ, Cast Iron Pan, Bake in oven, or use Anything

    What to Cook

    Impossible Beef is super easy to use in all of the favourite recipes you know and love.

    View all Recipes
    Impossible foods Taco Salad Recipe made with Impossible Burger comfort foods Easy Ground Beef Recipes with Few Ingredients

    ImpossibleTM Taco Salad Recipe

    14 min
    • 4Servings
    • 19Ingredients
    • Super Easy
    impossible™ taco salad recipe
    Try this Impossible™ Larb Recipe made with Impossible™ Burger

    ImpossibleTM Larb

    25 min
    • 6Servings
    • 12Ingredients
    • Not Too Tricky
    impossible™ larb
    IMPOSSIBLE™ SAMOSA

    ImpossibleTM Samosa

    105 min
    • 16Servings
    • 18Ingredients
    • Showing Off
    impossible™ samosa

    (YOUR IMPACT)

    GRILL BURGERS. NOT THE PLANET.

    Eating Impossible™ Beef Made From Plants instead of beef from a cow (produced in Australia) means your environmental footprint is much lower: less land and water, and lower greenhouse gas emissions.

    *Impossible Beef 2.5 vs. AUS Beef

    69%
    LESS WATER
    88%
    LESS GHG EMISSIONS
    95%
    LESS LAND
    Skip Navigation Links and go to top content, press enter