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Homepage hero image of lemongrass skewers and lettuce cups
Homepage hero image of lemongrass skewers and lettuce cups

Now Available in Australia

Introducing ImpossibleTM Beef Made From Plants. Delicious meat made from plants that's packed with protein and much better for the planet.

MEET IMPOSSIBLETM BEEF MADE FROM PLANTS

To make Impossible™ products, we started with a simple question: “What makes meat taste like meat?” Then we took everything we know and love about meat, and made it even better – using plants. In our effort to understand what makes meat so delicious, we discovered that one molecule — heme — is primarily responsible for generating the unmistakable, craveable flavour and aroma of meat.

Today, we use heme as the “magic ingredient” that makes Impossible Beef unbelievably meaty.

NUTRITION

Impossible Beef is unbelievably mouthwatering, delicious, and made for people who love meat. Plus, it’s kosher, halal and gluten-free certified.

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All this scrolling got you hungry? See the restaurants serving Impossible products near you. Click below to find the closest one.

(WHY WE DO IT)

TO SAVE EARTH

The core of our mission is aimed at making the food system truly sustainable by 2035. By eating meat made from plants (instead of meat made from animals), we can drastically cut our carbon footprint, save water supplies and help ensure that our planet is here not just tomorrow -- but for future generations. With Impossible Beef, it’s never been more delicious to save the planet.

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Consumers can't get enough of ImpossibleTM products. You can grow your business by serving it at your restaurant.

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