Beef MinceMade From Plants

AsMeatyAs PlantsGet

This is the beef made from plants that blew everyone’s mind when it hit the scene. It’s the better-for-the-planet one that makes deliciously meaty tacos, stir-fries, burgers, and that other dish you’re thinking of right now. Reminder: It’s not the animal version, everybody. It just really tastes like it.

Available package size

Beef Mince Made From Plants,
340g

Why Impossible™ Beef?

Unbelievably tasty

We could list a bunch of adjectives that describe the tastiness of Impossible Beef Mince made from plants like meaty, savory, juicy, beefy, delicious and totally craveable. Or we could just leave this stat right here: 70% of US beef eaters said the Impossible Burger tastes as good as, or better than, the animal version.¹

Nutrient-Packed

We’re not just all about delicious meatiness. Big, impressive nutritional numbers are big for us too. And this beef made from plants is coming in strong with 18.9g of protein, 5.4g fibre per serving. Nice. But those are just the highlights—check that nutrition panel for even more.

  • No animal hormones or antibiotics

  • 18.9G protein per serving

  • 5.9G saturated fat compared to 10.2g in a 113g serving of 82% meat/ 18% fat animal beef mince

Quality Ingredients

As we might have mentioned a thousand times, our beef mince is made from plants. Our ingredients come from lovely plants like soybeans, sunflowers, and coconuts— farm-grown in the warm sun. You know…plants. Everyone’s a fan. So feel free to feel good about every meaty, delicious bite.

Compared to beef from cows produced in Australia, Impossible Beef uses approximately²

69%LESS WATER

88%LESS GHG EMISSIONS

95%LESS LAND

  1. Aug & Dec 2021 in-home use tests with 259 US consumers.

  2. Impossible Beef AUS LCA (2022).

RecipesGrounded inFlavour

Impossible Quinoa Bowl Recipe made with Impossible Burger
An Easy Meal

Impossible™ Quinoa Bowl

3 Servings13 Ingredients

View Recipe
A single plate of lasagna with lots of melted cheese and a hearty Impossible Beef meat sauce.
A Family Meal

Impossible™ Lasagne Recipe

8 Servings17 Ingredients

View Recipe
Impossible™ Jalapeno Cheddar Taco Guac Burger made with Impossible™ Burger.
Grilling

Impossible™ Jalapeno Cheddar Taco Guac Burger

3 Servings17 Ingredients

View Recipe
A platter of Impossible Beef Street Tacos topped with thinly sliced radishes, lime crema, avocado, and cilantro, and served with lime wedges.
Entertaining

Impossible™ Beef Street Tacos

6 Servings25 Ingredients

View Recipe

LOCATOR

Where can you find us? This map knows. And it can even give you directions to all the Impossible products from plants you could want.

Get Directions

Find help FAQ

We’ve got answers to the most common questions about our products, preparation methods, nutrition–you name it.

The truth is that almost everything we eat (from applesauce to yogurt) is a combination of nature and science; it’s all a process, often including blending, mixing, fermentation, or baking. Our products are processed by mixing carefully selected ingredients, derived from plants or by fermentation, to create something unique and delicious. Check out our blog post to learn more about processing. Want the details? Click here.

Impossible™ Beef Made From Plants and Impossible™ Pork Made From Plants have no gluten-containing ingredients. We encourage you to review our ingredient labels regularly, as we are continually working to improve the taste and nutrition of Impossible™ products, including through periodic recipe updates. The regulations in Australia and New Zealand differ for ‘gluten free’ and our products in those markets will include the disclaimer “May contain traces of gluten” on packaging instead. Want the details? Click here.

We strive to make foods that can be enjoyed by everyone, including those with religious dietary restrictions. Impossible™ Beef Made From Plants is Halal and Kosher certified. Please note that Impossible™ Pork Made From Plants is not Halal or Kosher certified at this time. Want the details? Click here.

Our products contain soy. None of our products in Australia contain dairy, eggs, fish, peanuts, shellfish, or wheat, and they’re safe for those with alpha-gal syndrome. All of our products contain alliums. If you do not wish to consume alliums, you should not consume Impossible products. Want the details? Click here.

Let'sTalk

Feel free to contact us.
Find Help

Want more?

Impossible™ Pork Made From Plants

Subscribe to our newsletter

Sign up to stay updated on the latest Impossible™ recipes and product releases