Having Impossible on the menu lifts health conscious brand perception 4x and innovative brand perception 2x among our US restaurant partners. 63% of Impossible trialists in the US would be more likely to visit the restaurant if they offered Impossible products.*
*Plant-Based Market State of the Industry Jan 2021.
What They
Australians have tried or are interested in trying the new generation of plant-based meat products.¹
of US Impossible™ trialists are willing to switch restaurant brands based on the plant-based meat they serve.²
of US consumers would be more likely to visit the restaurant again if they had Impossible products.³
Creating Limitless Menu Items is Easy
Chefs love Impossible products because they perform like animal-derived meat in a variety of dishes, from burgers to tacos, breakfast sandwiches, pizza, and more! Everyone wins.
Meet Our Products
Discover our portfolio of plant-based meat. Learn about our nutritionals, how to cook our products, their reduced impact on the planet and how you can drive sales with Impossible on menu!
Beef Made From Plants
Ground Pork Made From Plants
Impossible products deliver incredible results
88% of Impossible Foods’ consumers in AUS/NZ identify as meat-eaters⁴ and 70% of US consumers say that our plant-based beef tastes as good or better than ground beef from cows.⁵
Food Frontier AUS 2019 plant-based consumer insights.
Nov 2021 - Feb 2022 Impossible x MFour “In the Wild FS” US Consumer Survey, n=859 (Gen), n=323 (Triers).
Drivers and Barriers to Trial, FoodService, MFour, June 2020.
November 2021 Impossible Foods Brand Tracker, ANZ.
Aug & Dec 2021 in-home use tests with 259 US consumers.
IRI Total US MULO YTD End 3.17.24 and Circana/SupplyTrack®, 3M end Feb ‘24. Meat Analogues <250 units, velocities.
Mintel AUS vegan food trends in 2021.
See our Impossible Chicken Nuggets AUS LCA (2023) and Pork & Beef AUS LCA (2022) for details on reduced GHG emissions and land and water use compared to their animal counterparts.
Subscribe to our newsletter
Sign up to stay updated on the latest Impossible™ recipes and product releases