Having Impossible on the menu lifts health conscious brand perception 4x and innovative brand perception 2x among our restaurant partners in the US. 63% of US Impossible trialists would be more likely to visit the restaurant if they offered Impossible products.*
*Plant-Based Market State of the Industry Jan 2021.
What They
of Impossible™ Foods consumers in the US eat meat.²
of UK consumers are reducing their animal meat consumption.³
of UK consumers have been eating plant-based meat.³
Creating Limitless Menu Items is Easy
Chefs love Impossible products because they perform like animal-derived meat in a variety of dishes, from burgers to tacos, breakfast sandwiches, pizza, and more! Everyone wins.
Meet Our Products
Discover our portfolio of plant-based products. Learn about our nutritionals, how to cook our products, their positive impact⁴ (compared to animal meat) on the planet and how you can drive sales with Impossible on menu!
"Chicken" Nuggets Made From Plants
Sausage Patties Made From Plants
Impossible products incredible
Did you know? 65% of UK consumers preferred our "Chicken" Nuggets Made From Plants over animal equivalent.⁵
Based on Circana Supply Track L3M Ending June 2024, and Impossible tracked large chains.
Sep 2023 Impossible Foods US Brand Tracker.
YouGov, Impossible Foods UK Foundational Research, January 2022 (n=1,062).
See our Impossible "Chicken" Nuggets Made From Plants EU LCA (2022) and Impossible Sausage Made From Plants EU LCA (2022) for details on reduced GHG emissions and land and water use in the production of Impossible "Chicken" Nuggets and Impossible Sausage compared to typical animal manufacturing processes.
Based on a study of 214 participants in the U.K of Impossible™ Nuggets versus a leading animal chicken nugget served in restaurants.
Datassential US Menu Trends March ‘24; Numerator 52 wks end Jan ‘24.
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