Big
Meaty
Flavour
Smaller
Footprint*

Everyone loves meat because it’s so delicious, not because of where it comes from. Luckily, we live in a time in history when it’s possible to skip the animal and produce everyone’s favourite food from something way better: you guessed it…plants! *Compared to animal meat

This breakthrough couldn’t have come at a better time

You probably already know about the effects animal agriculture has had on the environment for decades. Back in 2011, those effects were the urgent call to action that led us to start Impossible Foods.

Answering the planet’s most pressing crisis

We gave ourselves an impossible mission (pun intended): to make tasty and nutritious products that are better for the planet and for animals. The rest is history. Kidding, check out our timeline.

Trailblazing the delicious, more sustainable food scene since 2011

Today, our mission to make meaty products from plants is an incredibly successful reality. Scroll to find out how we got here.

2011

Instead of panicking, our founder set out on the mission to make delicious, mouthwateringly juicy meat a better way for people and the planet: from plants. And that is exactly what happened.

In 2011, Pat Brown realized something: people love eating meat, but how it’s made is a big problem.

The Impossible Burger debuted in the award-winning restaurants of four top chefs: David Chang, Traci Des Jardins, Tal Ronnen and Chris Cosentino.

The Burger That Launched a Movement

2016

We launched the Impossible Burger at Momofuku in NYC. Pretty soon after, we gained recognition and partnered with influential chefs and national restaurants eager to join the mission.

We launched our first product: The Impossible Burger (Maybe you’ve heard of it)

Then we hatched Impossible "Chicken" Made From Plants

2021

And in 2021, it worked. Our "chicken" nuggets were preferred 65% to 35% in a blind taste test of UK consumers.¹

We didn’t just set out to make a chicken substitute, we made it better.

But we were hungry for more change

2023

In 2023, our dream of having a hot dog without all the bad bits became reality. We launched in NYC in a hot dog cart, and it’s only picked up steam since. We can't wait to bring it to the UK!

We launched our most ambitious product yet: the Impossible Hot Dog.

OurMissionIn action

Looking for new ways to make nutritious, savoury, juicy "chicken" and sausage made from plants that's better for the planet.

We strive to make delicious food from plants that’s nutritious, better for the planet, and way better for animals.

Our delicious products are nutritious and have 0 mg dietary cholesterol. Did you know our "chicken" nuggets have 13g protein per 100g serving? Aren't plants amazing?

Animal agriculture is a significant contributor of the global greenhouse gas footprint. Luckily, we live in a time in history when animals are not the only way to produce everybody’s favorite food.

Simply choosing Impossible "Chicken" over the animal version uses less land and less water, while generating less greenhouse gases in their production.*

*Compared to typical animal-based manufacturing processes. Impossible™ "Chicken" Nuggets Made from Plants EU LCA(2022).

1. Based on UK blind taste test of 214 people in February 2022. For more info, visit https://impossiblefoods.com/gb-en/claims

Really Delicious Food With Real Impact

LessWater

LessEmission

LessLand

*Impossible Chicken "Nuggets" and Impossible Sausage compared to typical animal-based manufacturing processes. Impossible "Chicken" Nuggets EU LCA (2022) and Impossible Sausage EU LCA (2022).