Serve Impossible in Your Restaurant

Meet Your Customers' Newest Obsession

Our products are carried by more than 45,000 foodservice locations globally.¹

Having Impossible on the menu lifts health conscious brand perception 4x and innovative brand perception 2x among our US restaurant partners. 63% of Impossible US trialists would be more likely to visit the restaurant if they offered Impossible products.*

*Plant-Based Market State of the Industry Jan 2021.

GivingCustomersWhat TheyWant

90%

90% of Impossible US consumers eat meat.²

46%

of US Impossible™ trialists are willing to switch restaurant brands based on the plant-based meat they serve.³

84%

US consumers would be more likely to visit the restaurant again if they had Impossible products.⁴

Creating Limitless Menu Items is Easy

Chefs love Impossible products because they perform like animal-derived meat in a variety of dishes, from burgers to tacos, breakfast sandwiches, pizza, and more! Everyone wins.

Meet Our Products

Discover our portfolio of plant-based meat. Learn about our nutritionals, how to cook our products, their positive impact on the planet and how you can drive sales with Impossible on menu!

Ground Beef & Patties

Impossible productsdeliverincredibleresults

90% of Impossible US consumers eat meat¹ and 70% of US consumers say that our beef tastes as good or better than ground beef from cows.⁵

1. Based on Circana, SupplyTrack data including participating broadline distributors in 3 months ending June 2024 and brands tracked, excluding Large Chain operators (250+ units) 2. Sep 2023 Impossible Foods US Brand Tracker. 3. Nov 2021 - Feb 2022 Impossible x MFour “In the Wild FS” US Consumer Survey, n=859 (Gen), n=323 (Triers). 4. Drivers and Barriers to Trial, FoodService, MFour, June 2020. 5. Aug & Dec 2021 in-home use tests with 259 US consumers. 6. IRI Total US MULO YTD End 3.17.24 and Circana/SupplyTrack®, 3M end Feb ‘24. Meat Analogues <250 units, velocities.

Get in touch

Request a sample or reach out for ordering support

Serve the consumers asking for plant-based meals, at your restaurant. Join our global food network of >45,000 businesses and locations selling Impossible.

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