Impossible Burger

It’s here. And it might be the tastiest thing to ever change the world. Because this meaty masterpiece of a burger is made from plants. For real. You and the planet are going to love it. Ready for a delicious introduction?

Impossible Burger

The Burger Feed

San Francisco, CA To Be Announced

West Coast mouths rejoice! The Impossible Burger is coming to you soon.

Meat On
A Mission

People love meat. Like, love love it. But like a lot of people, we were conflicted about how it’s made, and the strain it puts on the environment. So we decided to do something delicious about it.

We’re food aficionados who also happen to be planet enthusiasts. A passionate team of scientists, engineers, chefs, farmers, foodies, and friends, all working to transform the global food system. And our mission is simple: make really really delicious meat that’s good for people and good for the planet. No compromises.

Macaque in the trees

Today we rely on cows to turn plants into meat. There has to be a better way.

- Pat O. Brown, Founder and CEO
Macaque in the trees

Let's Talk About This Burger

If you’re taking the time to read about burgers on a website, we’re going to assume you really like burgers. Well, you’re in good company. In fact, we’ve spent the last five years making sure that every part of our burger – the sights, sounds, smells, textures, and most importantly, flavors – makes meat lovers rejoice.

And because we don’t use animals, we can make it using 95% less land, 74% less water, and with 87% less greenhouse gas emissions. Oh, and without any hormones or antibiotics.

Macaque in the trees
Macaque in the trees

An Insanely Good Burger Made From Sanely Good Ingredients

It’s important to know where your meat comes from. Caring about how meat gets to our mouths is what led us to create the Impossible Burger in the first place.

That’s why our ingredients are simple things you know, like wheat, coconut oil, and potato protein, along with one you might not know – heme. While super abundant in meat, it’s a basic building block of life on Earth, including plants. And it’s the “magic ingredient” that makes our meat look, cook, and taste gloriously meaty.

Impossible Ingredients
Imopossible Press

Impossible News

You’re trying to do in meat, what Tesla did in electric cars.

The patty sizzles like beef in the pan, which gets my appetite going.

Get More Impossible Foods On

Our Burger. Your Menu. Interested?

Impossible is looking for select chefs and restaurants – who share our love of food, people, and the planet – to be among the first to experience our product and partner with us. Sound like you or your friends? We’d love to hear from you.