IMPOSSIBLE FOODS LAUNCHES IMPOSSIBLE^TM CHICKEN NUGGETS IN HONG KONG GROCERY STORES

HONG KONG — This week, Impossible Foods is expanding its retail business in Hong Kong with the launch of one of its most popular products — Impossible™ Chicken Nuggets Made From Plants. The nuggets will be available starting this month at grocery stores across the city, including PARKnSHOP’s fusion, TASTE and great Food Hall, as well as U Select, CitySuper, HKTV mall(opens in a new tab) and HOME+(opens in a new tab), with more locations to follow later this year. 

“Our nuggets are one of our most popular products because they taste amazing,” said Heidi Nam, General Manager of Impossible Foods Hong Kong. “They’re also extremely convenient and they happen to be better for you and better for the planet, making them a perfect choice for adults and kids alike. We can’t wait for people in Hong Kong to try them.”

Impossible Foods is inviting Hong Kong residents and visitors to try Impossible Chicken Nuggets for the first time at dedicated pop-ups throughout the city, including at Little Break Cafe(opens in a new tab) at K11 Musea Donut Playhouse, The Butchers Club(opens in a new tab) food truck in West Kowloon Art Park, and ROOOT(opens in a new tab) at The Mills. The pop-ups will offer free tastings with select purchases throughout the month of August. For more information, visit www.impossiblefoods.com/hk/products/chicken(opens in a new tab). 

Impossible™ Chicken Nuggets quickly became the fastest-growing brand of plant-based chicken nuggets in the US after launching late last year. They come fully cooked and ready to prepare in the oven, air fryer, or microwave — offering a convenient solution for delicious meals and snacks. Most importantly, Impossible Chicken Nuggets taste like1 the leading US brand of animal chicken nuggets, but are better for you and the planet.

Better for You, Better for the Planet 

Made for chicken lovers everywhere, Impossible Chicken Nuggets feature a crispy golden breadcrumb exterior and a tender, juicy bite on the inside. They have 13 grams protein, 0 mg cholesterol (1.7 g of saturated fat), 55% less saturated fat and 30% less total fat than the leading brand of animal chicken nuggets in the US (per 95-gram serving).2 

Like all Impossible Foods products, Impossible Chicken Nuggets have a far lower environmental footprint than their animal-based counterparts — requiring 49% less land, 44% less water, and 36% less greenhouse gas emissions to produce than animal-based chicken nuggets produced in the US.3 

To learn more about Impossible Chicken Nuggets or to find a retailer near you, visit www.impossiblefoods.com/hk(opens in a new tab).

About Impossible Foods:

California-based Impossible Foods makes delicious, nutritious meat and dairy products from plants — with a much smaller environmental footprint than meat from animals. The privately held food tech startup was founded in 2011 by Patrick O. Brown, M.D., Ph.D., professor emeritus of biochemistry at Stanford University and a former Howard Hughes Medical Institute investigator. Investors include Mirae Asset Global Investments, Khosla Ventures, Bill Gates, Google Ventures, Horizons Ventures, UBS, Viking Global Investors, Temasek, Sailing Capital, and Open Philanthropy Project.

Impossible Foods was Inc. Magazine’s company of the year(opens in a new tab) and one of TIME Most Influential Companies(opens in a new tab). Its flagship product, Impossible Burger, was named top plant-based burger by the New York Times(opens in a new tab) and received the Food and Beverage (FABI) Award(opens in a new tab) from the National Restaurant Association. 

Media kit: www.impossiblefoods.com/hk/media(opens in a new tab)  

Media Contact: Esther Cohn ([email protected](opens in a new tab))